In this episode of Vision to Vibe, I’m joined by my friend and event powerhouse, Sara Lieber, to unpack the real, behind-the-scenes dynamics of event planning that most marketers don’t talk about.From redefining ROI to managing registration chaos, Sara and I get into:✅ Why registration is your first impression—and your first opportunity to wow attendees✅ How time management, accountability, and communication make or break an event✅ What to do when your Plan A fails (and B through F aren’t looking great either)✅ Why a small, scrappy team often outperforms a bloated one✅ Why ROI needs to go beyond revenue—and focus on experience, brand equity, and long-term impactWe also take on some of the industry’s sacred cows: budget myths, last-minute planning strategies, and what kind of events are really delivering results in 2024.If you lead field marketing, events, or just want a more honest take on what it takes to produce great experiences—especially with limited resources—this is the one to watch. 🎯🧠 Bonus: Sara’s mindset and energy around making events feel like a wedding (yes, really!) will inspire any marketer aiming to level up.🤝 Interested in getting help with your next big event? Contact me for a free event strategy consult: https://nextlevelinbound.com/contact-nick📌 Subscribe to Vision to Vibe 's YouTube channel for more conversations with B2B event pros, marketing leaders, and partnership pioneers who turn bold ideas into real pipeline: https://www.youtube.com/@VisionToVibe-NSI🍏 Listen to this show on Apple Podcasts: https://podcasts.apple.com/us/podcast/vision-to-vibe/id1789391906🎧 Watch/listen to this entire show of Spotify: https://open.spotify.com/show/6LfjYkI8uqIclyuP0RmRyq