#13 Chad Mann's Vibe: B2B Video Strategy Lessons from Hollywood, Drift, Apollo.io

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Vision to Vibe

Nick Salvatoriello

15 episodes

1 week ago

Hosted by Nick "Sal"vatoriello, Vision to Vibe is a podcast dedicated to getting inside the minds of creators shaping the next generation of marketing. Each episode features conversations with trailblazing thought leaders, sharing actionable insights on the latest trends, cutting-edge strategies, and proven methodologies. Along the way, you'll hear entertaining and inspiring stories from real marketing leaders who have been in the trenches, with the scars and successes to show for it.

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All content for Vision to Vibe is the property of Nick Salvatoriello and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

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#13 Chad Mann's Vibe: B2B Video Strategy Lessons from Hollywood, Drift, Apollo.io

Vision to Vibe

35 minutes 21 seconds

3 months ago

#13 Chad Mann's Vibe: B2B Video Strategy Lessons from Hollywood, Drift, Apollo.io

Join us as Chad Mann, a Video Team leader with a rich background in Hollywood and tech, shares his expertise on integrating video into B2B marketing strategies from startups to scale-ups. Listen as Chad unpacks how he has effectively used video to enhance events, build communities, and strengthen partnerships. Learn practical tips on prioritizing projects, leveraging talent, and creating content that resonates with your audience. Perfect for anyone looking to elevate their brand's video presence in the B2B space.Key Takeaways:The importance of video in brand storytelling and customer engagement. Strategies for starting a corporate video initiative with limited resources. How to cast and direct talent for authentic and engaging video content. The role of video in different stages of the marketing funnel.RESOURCES:🤝 Need help planning your next corporate event? Let's talk: https://nextlevelinbound.com/contact-nick🎧 Listen to this episode on Apple Podcasts: https://podcasts.apple.com/us/podcast/vision-to-vibe/id1789391906-Listen to this episode on Spotify: https://open.spotify.com/show/6LfjYkI8uqIclyuP0RmRyq-Connect with Chad Mann on Linkedin: https://www.linkedin.com/in/chadmann/-Follow Nick on Linkedin: https://www.linkedin.com/in/nicksal/Hashtags: #VideoStrategy #B2BMarketing #ContentCreation #VisionToVibeChapter Markers:Introduction to Vision to Vibe - 00:00Chad Mann's Journey from Hollywood to Tech - 02:15The Role of Video in B2B Marketing - 10:30Starting a Corporate Video Strategy - 18:45Leveraging Internal Talent vs. Hiring Actors - 27:00Common Pitfalls in Video Production - 35:20Engagement Metrics and Success Indicators - 42:10Final Thoughts and Future Directions - 50:00