
✍️ From Journalism to B2B Marketing Leadership ✍️In this episode of Vision to Vibe, I sit down with Jennifer Wang, VP of Marketing at 2X, to discuss her incredible journey from journalist to marketing leader. We dive into the power of content in B2B marketing, the transition from writer to leader, and how to foster a collaborative and creative team culture.🎯 Key Takeaways:*How journalism shaped Jennifer’s entrepreneurial mindset and communication skills*Why great writers make great strategists in marketing*The importance of building a strong, collaborative content team*The role of structured processes in scaling content production*Why quality content is non-negotiable for marketing success*Insights into Jennifer’s personal passion projects, including her upcoming book on travel experiencesJennifer’s story is a must-watch for anyone passionate about content, marketing leadership, and storytelling. Whether you’re a writer looking to grow into a leadership role or a marketer seeking to refine your content strategy, this episode is packed with valuable insights....and vibes! 🚀
🕒 Chapters:
00:00 Introduction to Jennifer Wang and Her Journey
05:12 The Power of Journalism in Marketing
10:30 Transitioning from Writer to Marketing Leader
16:48 Scaling Content Production and Team Building
22:15 Why Quality Content Matters in Marketing
28:40 Jennifer’s Personal Projects and Travel Writing
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🔗 Follow the producers, Nick Sal Inbound on LinkedIn: linkedin.com/company/nick-sal-inbound
🔗 Connect with Jennifer Wang: / jennifer-wang-5aa379b
📺 Watch more episodes: • Vision To Vibe