Fresh from Innovate 2025 in New York, we sat down with founders, operators, and agency leaders to ask the questions sellers care about most: which categories are worth launching now, how AI actually drives profit instead of noise, and what Amazon could change to help brands grow. The answers are bold, specific, and grounded in real P&L pressure—not theory. We dig into the case for recurring revenue—beauty, supplements, consumables, pets, and baby—along with a contrarian stance to avoid h...

Headlines rarely change how we shop overnight—this week might be the exception. We unpack Amazon’s $2.5B settlement over alleged dark patterns, why $1.5B is earmarked for affected customers, and what this signals for consent, cancellations, and customer trust across e‑commerce. Then we pivot to the logistics chessboard: Amazon extends Prime‑speed delivery beyond its own site with multi‑channel fulfillment for Shopify, Walmart, and Shein, hinting at a future where the fulfillment network matte...

E‑commerce moved fast this year, and we’re unpacking the plays that actually work when Amazon ads get pricey and shopper behavior shifts. We bring back Vincenzo from eComsi to talk about the power of TikTok for demand generation, how to turn creator content into higher Amazon conversion, and why external traffic can be your most efficient path to rank and revenue. If you’ve felt the squeeze from rising CPCs, this conversation offers a clear route to healthier unit economics. We also dive int...

Profits don’t appear by accident—especially when tariffs rise, fees stack up, and ads get pricier. We sit down with CapForge’s Matt Ramuzzi to pull back the curtain on e‑commerce accounting that actually drives growth. The conversation is blunt, practical, and focused on what matters: knowing exactly which SKUs make money, which channels deserve your time, and how to protect margin when costs jump. We start by challenging the “sales are up” narrative and unpack why clean, e‑commerce‑specific...

If 60% of e-commerce lives beyond Amazon, why are so many brands still waiting on the sidelines? We sat down with Seth Hurd of Brand Expand to map a clear path into the channels that actually fit your products—and to separate hype from traction across Walmart, TikTok Shop, Shopify, and niche marketplaces. From review dynamics and margins to logistics and speed, we unpack where early movers are winning now and what will matter most in 2026. We get tactical about Walmart’s latent logistics adv...

Shoppers are about to enter peak buying mode—and the platforms know it. We break down the new Q4 map: Amazon’s Prime Big Deal Days locked for October 7–8, Target stretching Target Circle Week to October 5–11, and Walmart running deals from October 7–12. That calendar collision can be a gift if you plan it right, or a margin trap if you don’t. We unpack the operational punch behind the headlines, starting with Amazon’s decision to end FBA prep and labeling services in the US come January. Com...

Billions sold and we’re still just getting started. We sat down with Jordan Levine to unpack how AI and creators are reshaping TikTok Shop—from finding the right affiliates to building a repeatable UGC engine that lifts Amazon and D2C sales. The headline shift: creator spend is the new ad spend. Instead of pushing budgets into traditional ads, smart brands invest in the right creators, the right hooks, and the right audiences—and then use AI to scale what works without burning hours on manual...

The e-commerce landscape is transforming at breakneck speed, and the most successful brands are embracing an "everybody eats" philosophy. This powerful approach, as our guest explains, means being present wherever your customers want to buy rather than forcing them into your preferred sales channel. For brands heading into Q4 2025, strategic inventory forecasting and capital allocation remain critical factors for omnichannel success. The decisions you make about where to place your "chips" a...

The countdown to AI dominance has begun, but there's still time to position your e-commerce business for success in this brave new world. Former Google executive Mo Gawdat warns we're just months away from AGI (Artificial General Intelligence), and hedge fund billionaire Ray Dalio cautions that "global collapse is coming." But what does this mean for entrepreneurs today? Amy shares jaw-dropping examples of how quickly AI is transforming business operations. One CEO slashed his workforce from...

The digital marketing landscape has undergone a profound transformation, with authenticity now reigning supreme over polished production. Donatas Smiles, CEO and co-founder of Billo, joins us to unpack why 92% of consumers trust recommendations from real people over brand-created content, and how this shift is revolutionizing e-commerce sales strategies. Donatas shares his journey from micro-influencer marketing to creating a platform that connects brands with UGC creators who may not have m...

Q4 selling season is approaching fast, and savvy Amazon sellers are already mapping their strategy for the cascade of shopping events ahead. In our latest episode, we dive deep into what you need to know about Prime Big Deal Days, the October sales event that kicks off the holiday shopping season. While speculation swirls about whether this October event will span the traditional two days or extend to four like July's Prime Day, one thing is certain: preparation time is running short. Our pa...

Step into the world of social commerce as we explore the rapidly evolving TikTok Shop ecosystem with Bryan, Head of Partnerships at Uptick. This eye-opening conversation reveals how the creator economy is reshaping e-commerce and providing unprecedented opportunities for brands and influencers alike. TikTok Shop has transformed from a dancing video app into a powerful sales channel that doubled its GMV to approximately $5.8 billion in just the first half of 2023. But success on the platform ...

The e-commerce landscape is transforming before our eyes, with industry titans making bold moves that challenge conventional retail boundaries. Walmart surprises everyone with a remarkable 22% growth in their digital sales for 2025, now setting their sights on an unexpected demographic: high-income online shoppers. Can the budget-friendly giant successfully pivot to selling premium merchandise and luxury goods? Their strategic expansion raises fascinating questions about brand elasticity and ...

What happens when the brightest minds in retail gather to tackle our industry's biggest challenges? Magic. eTail 2025 isn't just another conference—it's the beating heart of a year-round retail community experience that brings together innovative brands, tech pioneers, and passionate retailers who are defining what comes next. This year's Boston event (August 11-14) features an exceptional speaker lineup from brands including Pepper, Little Sleepies, Lowe's, Nuts.com, and Slumberkins. They'r...

The holiday shopping season is rapidly approaching, and Amazon sellers who aren't prepared will miss crucial revenue opportunities. In this strategic planning session, we dive deep into everything you need to know to maximize your Q4 success with insights from our Amazon experts. Timing is everything when preparing for Q4. While ideally you should begin analyzing the previous year's performance immediately after it ends, our experts recommend focusing your strategic planning right after July...

Ready to transform how your Amazon business adapts to AI? Ritu Java, CEO of PPC Ninja, pulls back the curtain on the revolutionary shift happening in e-commerce that most sellers aren't prepared for. With a fascinating background spanning India, Japan, and Canada, Ritu brings a global perspective to the challenges facing today's Amazon sellers. She reveals why the traditional approach to listings and PPC is quickly becoming obsolete as shoppers abandon keyword searches in favor of conversati...

We break down the results from Amazon's extended four-day Prime Day event, which generated $24 billion in sales despite mixed reactions from sellers and shoppers. The extended format diluted the excitement, with approximately one-third of total spending occurring on day one alone. • Amazon Prime Day reached $24 billion in sales, a 30% increase over last year • The four-day format felt different, with less urgency and excitement than previous two-day events • Competitors like Target, Walmart,...

Navigating the complex world of Amazon selling requires accurate data and powerful analytical tools. In this eye-opening conversation with Jonathan D'Ambrosio from Viral Launch, we pull back the curtain on how serious Amazon sellers use market intelligence to make informed decisions that drive growth and profitability. The discussion centers on Viral Launch's Market Intelligence tool, widely praised for its unparalleled data accuracy. Jonathan walks us through the platform's extensive capabi...

What's holding back your e-commerce business? For many brands, the invisible barrier to growth isn't their products or marketing—it's the complex challenge of managing product data across dozens of digital channels. Chris John, CEO and co-founder of Syndic8, pulls back the curtain on how cutting-edge data management is transforming e-commerce operations. The numbers tell a compelling story: digital sales have surged from 8-12% pre-pandemic to 35-40% today, with projections reaching 60%...

01:51 - Q01 - Is Amazon good for small businesses?04:59 - Q02 - You only have inventory for one platform - Where do you put it: Amazon or your own website?07:15 - Q03 - Is it ever worth losing money on a product on Amazon?09:40 - Q04 - When is the best time to expand internationally, at the beginning of the growth, maxed out your growth, or never?12:59 - Q05 - Premium Branding vs. Value Branding: Should emerging brands position themselves as high-end to boost ASP (average selling price), or c...