Fresh from Innovate 2025 in New York, we sat down with founders, operators, and agency leaders to ask the questions sellers care about most: which categories are worth launching now, how AI actually drives profit instead of noise, and what Amazon could change to help brands grow. The answers are bold, specific, and grounded in real P&L pressure—not theory. We dig into the case for recurring revenue—beauty, supplements, consumables, pets, and baby—along with a contrarian stance to avoid h...
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Fresh from Innovate 2025 in New York, we sat down with founders, operators, and agency leaders to ask the questions sellers care about most: which categories are worth launching now, how AI actually drives profit instead of noise, and what Amazon could change to help brands grow. The answers are bold, specific, and grounded in real P&L pressure—not theory. We dig into the case for recurring revenue—beauty, supplements, consumables, pets, and baby—along with a contrarian stance to avoid h...
#91 - Building Omnichannel Moats: Walmart, TikTok, and the 2026 Brand Expansion Playbook
Velocity Sellers Podcast
36 minutes
1 month ago
#91 - Building Omnichannel Moats: Walmart, TikTok, and the 2026 Brand Expansion Playbook
If 60% of e-commerce lives beyond Amazon, why are so many brands still waiting on the sidelines? We sat down with Seth Hurd of Brand Expand to map a clear path into the channels that actually fit your products—and to separate hype from traction across Walmart, TikTok Shop, Shopify, and niche marketplaces. From review dynamics and margins to logistics and speed, we unpack where early movers are winning now and what will matter most in 2026. We get tactical about Walmart’s latent logistics adv...
Velocity Sellers Podcast
Fresh from Innovate 2025 in New York, we sat down with founders, operators, and agency leaders to ask the questions sellers care about most: which categories are worth launching now, how AI actually drives profit instead of noise, and what Amazon could change to help brands grow. The answers are bold, specific, and grounded in real P&L pressure—not theory. We dig into the case for recurring revenue—beauty, supplements, consumables, pets, and baby—along with a contrarian stance to avoid h...
