Fresh from Innovate 2025 in New York, we sat down with founders, operators, and agency leaders to ask the questions sellers care about most: which categories are worth launching now, how AI actually drives profit instead of noise, and what Amazon could change to help brands grow. The answers are bold, specific, and grounded in real P&L pressure—not theory. We dig into the case for recurring revenue—beauty, supplements, consumables, pets, and baby—along with a contrarian stance to avoid h...
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Fresh from Innovate 2025 in New York, we sat down with founders, operators, and agency leaders to ask the questions sellers care about most: which categories are worth launching now, how AI actually drives profit instead of noise, and what Amazon could change to help brands grow. The answers are bold, specific, and grounded in real P&L pressure—not theory. We dig into the case for recurring revenue—beauty, supplements, consumables, pets, and baby—along with a contrarian stance to avoid h...
#87 - Authenticity Sells: How UGC is Transforming E-commerce
Velocity Sellers Podcast
43 minutes
2 months ago
#87 - Authenticity Sells: How UGC is Transforming E-commerce
The digital marketing landscape has undergone a profound transformation, with authenticity now reigning supreme over polished production. Donatas Smiles, CEO and co-founder of Billo, joins us to unpack why 92% of consumers trust recommendations from real people over brand-created content, and how this shift is revolutionizing e-commerce sales strategies. Donatas shares his journey from micro-influencer marketing to creating a platform that connects brands with UGC creators who may not have m...
Velocity Sellers Podcast
Fresh from Innovate 2025 in New York, we sat down with founders, operators, and agency leaders to ask the questions sellers care about most: which categories are worth launching now, how AI actually drives profit instead of noise, and what Amazon could change to help brands grow. The answers are bold, specific, and grounded in real P&L pressure—not theory. We dig into the case for recurring revenue—beauty, supplements, consumables, pets, and baby—along with a contrarian stance to avoid h...
