Fresh from Innovate 2025 in New York, we sat down with founders, operators, and agency leaders to ask the questions sellers care about most: which categories are worth launching now, how AI actually drives profit instead of noise, and what Amazon could change to help brands grow. The answers are bold, specific, and grounded in real P&L pressure—not theory. We dig into the case for recurring revenue—beauty, supplements, consumables, pets, and baby—along with a contrarian stance to avoid h...
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Fresh from Innovate 2025 in New York, we sat down with founders, operators, and agency leaders to ask the questions sellers care about most: which categories are worth launching now, how AI actually drives profit instead of noise, and what Amazon could change to help brands grow. The answers are bold, specific, and grounded in real P&L pressure—not theory. We dig into the case for recurring revenue—beauty, supplements, consumables, pets, and baby—along with a contrarian stance to avoid h...
#93 - Why Diversifying Traffic, Sourcing, And Data Will Decide Who Survives The Next E‑Commerce Shakeup
Velocity Sellers Podcast
27 minutes
2 weeks ago
#93 - Why Diversifying Traffic, Sourcing, And Data Will Decide Who Survives The Next E‑Commerce Shakeup
E‑commerce moved fast this year, and we’re unpacking the plays that actually work when Amazon ads get pricey and shopper behavior shifts. We bring back Vincenzo from eComsi to talk about the power of TikTok for demand generation, how to turn creator content into higher Amazon conversion, and why external traffic can be your most efficient path to rank and revenue. If you’ve felt the squeeze from rising CPCs, this conversation offers a clear route to healthier unit economics. We also dive int...
Velocity Sellers Podcast
Fresh from Innovate 2025 in New York, we sat down with founders, operators, and agency leaders to ask the questions sellers care about most: which categories are worth launching now, how AI actually drives profit instead of noise, and what Amazon could change to help brands grow. The answers are bold, specific, and grounded in real P&L pressure—not theory. We dig into the case for recurring revenue—beauty, supplements, consumables, pets, and baby—along with a contrarian stance to avoid h...
