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The Pocus Unlocking Revenue Podcast
Pocus
58 episodes
5 days ago
Unlocking Revenue is a podcast from the team at Pocus that dives into the modern go-to-market strategies of your favorite software businesses. Each episode features experts sharing their best practices, frameworks, and advice on how to build a modern go-to-market engine. This podcast covers everything from building out the sales function, to using community as a growth channel, to launching effective onboarding strategies all with a product-led lens. Hear real world stories from experts at companies like Webflow, Retool, and Clearbit.
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Technology
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All content for The Pocus Unlocking Revenue Podcast is the property of Pocus and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Unlocking Revenue is a podcast from the team at Pocus that dives into the modern go-to-market strategies of your favorite software businesses. Each episode features experts sharing their best practices, frameworks, and advice on how to build a modern go-to-market engine. This podcast covers everything from building out the sales function, to using community as a growth channel, to launching effective onboarding strategies all with a product-led lens. Hear real world stories from experts at companies like Webflow, Retool, and Clearbit.
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Technology
Episodes (20/58)
The Pocus Unlocking Revenue Podcast
The challenge of multi-product evolution (Eran Aloni)

Eran discusses the challenges of Gong's of multi-product evolution (7:45), how creating categories requires step-by-step market education (11:30), and the two-speed AI adoption reality (21:50).

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1 month ago
29 minutes 20 seconds

The Pocus Unlocking Revenue Podcast
How to position yourself for career growth (Danielle Peretore)

Ever wonder what happens behind the scenes when a company goes public?

Looking for real insights on how to position yourself for career growth at high-growth companies?

Danielle from Figma experienced their IPO journey firsthand and is sharing what it's really like—plus the career frameworks that got her there.

Danielle navigated an unconventional path from operations to sales and back to senior ops at one of the world's most successful design companies. She developed unique frameworks for understanding different leadership archetypes and built her career by following great leaders instead of chasing specific job titles.

Now she's opening up about the IPO experience and the strategic career moves that positioned her to be part of Figma's incredible growth story.

We covered:

✅ IPO reality check: What it's actually like to experience a company going public and how it changes everything

✅ Career pivot mastery: How to strategically move between ops and sales roles without losing momentum

✅ Leadership archetypes: Frameworks for understanding the 3 types of COOs and 2 types of sales leaders—and which companies need what


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1 month ago
30 minutes 56 seconds

The Pocus Unlocking Revenue Podcast
The sales revolution: Spray and pray to AI first (Ayub Mohammed)

Need strategies for staying competitive when AI capabilities become commoditized across your market?

Looking to learn from someone who's navigated the evolution of sales from cold calling to AI-powered prospecting?

Ayub Mohammed from RingCentral shares his playbook for building differentiated sales strategies in an AI-first world.

With over a decade in sales, Ayub has witnessed the transformation from spray-and-pray tactics to intent-driven, AI-powered sales motions.

We dove into Ayub's frameworks for AI adoption, his insights on what's getting commoditized, and his strategies for scaling faster than the competition.

We covered:

- The evolution of sales methodology - What's changed from the cold calling era and what fundamentals remain constant

- AI adoption strategies that work - Bottom-up experimentation vs. top-down standardization and finding the right balance

- Staying ahead when AI gets commoditized - How to differentiate when everyone has access to similar tools- Keeping pace with rapid AI innovation - Practical approaches for evaluating and staying current with developments


About Ayub

Ayub Mohammed, VP of Small Business and Mid-Market Sales at RingCentral, has cracked the code on staying competitive in the AI sales era. After over a decade leading revenue teams—including game-changing stops at Nextiva and Bitly—Ayub returned to RingCentral with proven frameworks for building differentiated sales motions when AI capabilities become commoditized across markets.

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2 months ago
29 minutes 18 seconds

The Pocus Unlocking Revenue Podcast
How This CRO Built a High-Performing Sales Team (33% Close Rate Strategy)

Bill Dwoinen, CRO of Mural, dives into his transition from enterprise giant to agile CRO, exploring the wins, surprises, and hard-learned lessons that every sales leader needs to hear.Bill has led revenue teams at some of the biggest names in tech, including Slack and Salesforce. Now, as CRO at Mural, he's applying those lessons to build scalable processes and high-performing teams in a completely different context.The world of GTM has changed more in last 3 years than in the previous 30, Bill dives into how things have shifted from tech stack choices, team enablement, and hiring. What we covered:- The reality of big company vs. startup GTM - What surprised Bill most about transitioning from Slack/Salesforce to Mural CRO- Building high-performing teams that scale - The core values and leadership habits Bill prioritizes when growing revenue organizations- Partnership-driven growth strategies - Real results from Bill's approach to tool selection and team enablement (including his partnership with Pocus)- The future of work in an AI world - How Bill is thinking about differentiation and team building as AI transforms salesAbout Bill DwoinenBill Dwoinen is Chief Revenue Officer at Mural with over 20 years of experience scaling revenue teams. His career includes leadership roles at Slack and Salesforce, where he built high-performing global teams and crafted winning go-to-market strategies. Bill is passionate about operational excellence and mentoring the next generation of sales leaders.

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2 months ago
29 minutes 2 seconds

The Pocus Unlocking Revenue Podcast
Transforming RevOps from reporting to strategic leadership: Avtar Varma

Need direction on how to evolve RevOps from an order-taking function to a strategic growth partner?Looking to master the art of capacity modeling and avoid the costly mistakes of over-hiring or under-hiring?Avtar is a RevOps veteran who has built RevOps from scratch at four different companies. Currently at Benchling, he's transformed RevOps from a reporting function into a strategic partnership with sales leadership that drives real business impact.Avtar has mastered the delicate balance of being data-driven while enabling quick decision-making in dynamic GTM environments.Here's what we covered:

✅ From Order-Taker to Strategic Partner: How to transform your relationship with CROs and become a data-backed strategic leader rather than just pulling reports✅ The Three-Layer Analysis Framework: Avtar's proven approach to turn raw data into strategic recommendations without falling into analysis paralysis✅ The Future of RevOps: How AI is transforming the function and what it means for RevOps professionals in the next era of GTMAbout Avtar Varma

Avtar brings extensive revenue operations expertise to his role as VP of Global Revenue Operations at Benchling, where he leads strategic growth initiatives across the entire revenue organization. His background includes building and scaling RevOps functions at high-growth SaaS companies like Sonar and People.ai. A Duke University graduate with AWS certifications, Avtar specializes in transforming RevOps from tactical reporting to strategic revenue leadership through data-driven capacity modeling and executive partnership development.

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2 months ago
28 minutes 35 seconds

The Pocus Unlocking Revenue Podcast
Creating a lean, profitable revenue machine: Peter Borkovich

The era of "growth at all costs" is dead. Revenue leaders are scrambling to do more with less. Most are still running outdated playbooks designed for when capital was free.Peter Borkovich, VP of Revenue at Vidyard, shares his blueprint for running ultra-efficient revenue organizations that thrive in today's challenging environment.With over two decades at high-growth companies like Salesforce, InVision, and Yotpo, Peter has pioneered frameworks that achieve sustainable growth while maximizing efficiency. In this conversation, we dove into Peter's philosophy of "growth through efficiency" and explored how the most effective revenue leaders are using AI to drive this efficiency. What we covered:- Master the "Do More with Less" Framework - how to serve your customers with half the resources by focusing on optimization not volume.- Build Anti-Fragile Revenue Systems - Develop operating rhythms that let you run lean teams efficiently with frameworks for making smart decisions during market uncertainty - Deploy Purpose-Built AI That Actually Works - Learn Peter's methodology for implementing AI tools that move the needle while avoiding million-dollar ROI traps.- Navigating market uncertainty with conservative growth - Why over-hiring is worse than under-hiring and how to make smart decisions in unpredictable timesAbout Peter BorkovichPeter brings over 20 years of revenue operations expertise to his role as VP of Revenue at Vidyard, where he leads the entire revenue organization including business development, renewals, and customer success. His background includes senior leadership positions at Salesforce, InVision, and Yotpo, where he specialized in building scalable revenue systems and optimizing conversion rates

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2 months ago
28 minutes 31 seconds

The Pocus Unlocking Revenue Podcast
Building high-impact marketing teams: Stef Miller

Tired of marketing teams that chase vanity metrics instead of moving the needle?

Ready to challenge the "data-driven everything" orthodoxy that's paralyzing your team's execution?

Stef Miller, Global Campaigns leader at Udemy, is sharing her contrarian playbook for building marketing teams that actually drive business growth.

Stef brings a unique perspective from scaling marketing operations across high-growth SaaS companies and working with brands like Facebook and US Bank. She's passionate about cutting through marketing BS and sharing frameworks that create real impact, which is why she's joining us for this no-holds-barred conversation.

We're diving deep into Stef's most controversial takes—like why "data-driven" decision making can kill momentum and why alignment culture often becomes an excuse for inaction.


What You'll Learn:

✅ Why "data-driven" marketing isn't always smarter — When intuition and speed trump endless analysis (this will challenge everything you think you know)

✅ The alignment trap — Why too much consensus kills momentum and what accountability-first culture looks like in practice

✅ Scaling secrets — How to build marketing teams from 2 to 50 people without losing effectiveness or diluting impact


About Stef

Stef Miller leads Global Campaigns at Udemy, blending brand, demand, and go-to-market strategy to drive business growth. With a background spanning high-growth SaaS companies and working for brands like Facebook and US Bank, she brings deep B2B expertise, executive clarity, and a collaborative leadership style that inspires teams and connects with audiences around the world.


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3 months ago
29 minutes 4 seconds

The Pocus Unlocking Revenue Podcast
The death of traditional prospecting and the future of AI agents: Frank Perkins

Think your prospecting playbook is still working?

Think again.

Frank Perkins from Datadog has witnessed prospecting change more in the last 3 years than in the previous 30 years combined. He's here to share his bold vision for the future of sales, where AI agents handle the early sales cycle and human-to-human interaction happens much later in the process.

We're diving deep into Frank's framework for transitioning from predictability to efficacy, exploring why the default motion of "send better emails" is outdated, and unpacking his prediction of an "agents selling to agents" future.

We covered:

✅ Why traditional outbound is broken - How the old "X calls = Y revenue" model is failing and what's replacing it

✅ From predictability to efficacy - Frank's signal-first, scenario-based approach that actually works in today's market

✅ The future of sales - His bold prediction about "agents selling to agents" and what still requires human touch

✅ Hot takes on AI - Why AI reducing critical thinking might not be a bad thing (prepare for some debate!)

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3 months ago
29 minutes 35 seconds

The Pocus Unlocking Revenue Podcast
How to scale your career from SDR to leadership: Mike Stevenson

Want to learn how to scale your sales career alongside a fast-growing company?

Looking for real advice on navigating the path from SDR to AE to sales leadership?

Mike Stevenson from DocuSign shares his playbook for building a successful sales career over nearly two decades, including how he's scaled himself through 11 years at one company.

Mike has led teams across the full spectrum—from SMB to Enterprise, from individual contributors to sales development reps, spanning North America and EMEA. He's had a front-row seat to DocuSign's evolution from the world's leading e-signature point solution to a comprehensive Intelligent Agreement Management platform.


We covered:

  • Scaling with your company: How to evolve your skills and role as your company grows and changes
  • Career progression secrets: The early advice that helped Mike build his sales career over two decades
  • Prospecting mastery: Why prospecting is art vs. science, and how the approach differs for AEs vs. SDRs
  • SDR to AE transition: What it really takes to make the jump to Account Executive in 2025


About Mike

With nearly 2 decades of sales experience ranging from SMB to Enterprise, Mike has led teams of both full sales cycle Account Executives and Sales Development reps across North America and EMEA. Currently, Mike leads the Docusign Majors teams in the evolution of Docusign from the world's leading e-Signature product—which was more of a point-solution, demand-plan based sale—to a platform sales motion with their Intelligent Agreement Management solution.

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3 months ago
28 minutes 32 seconds

The Pocus Unlocking Revenue Podcast
Navigating AI, ICP, and signals in enterprise sales: Brian LaManna

Need guidance on how to consistently exceed sales targets and leverage AI in your sales workflow?

Looking to learn from someone who has crushed targets and mastered modern sales techniques that actually work?

Brian LaManna, Enterprise Account Executive at Gong, is passionate about sharing his hard-won sales insights with his fellow sellers, which is why he founded 'ClosedWon' a sales training company. He also posts regularly on LinkedIn and has amassed a massive 90K+ community on the platform.

We walked through all of Brian’s favorite frameworks and strategies like signal-based prospecting. We also dove into how he’s thinking about what AI use cases actually work in sales.

We covered:

  • Signal-based prospecting best practices
  • How to research accounts like a pro
  • How to do killer disco every time
  • The best ways sellers can use AI today‍


About Brian

Brian LaManna is joining us from Gong. He has gone on to win President’s Club 6 times by the age of 28 and is currently an Enterprise AE. He prides himself on his preparation, organization, and creating systems to make him successful. Outside of Gong, he is the founder of ClosedWon, a sales training company that provides daily content on LinkedIn, a free, weekly newsletter, and sales playbooks online. Outside of work altogether, he lives in Chicago and loves all things sports, going to new restaurants in the city, and spending time with friends and family.

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3 months ago
29 minutes

The Pocus Unlocking Revenue Podcast
Avoiding dev tool GTM traps: Marcus Holm

Need direction on how a PLG motion and cold outbound prospecting can work in harmony?

Looking for tips on how to avoid the “dev tool trap?”

Marcus Holm, CRO of LaunchDarkly, is a dev tool veteran who helped transition LaunchDarkly to an outbound-oriented, value sales-centric GTM organization.

Prior to joining LaunchDarkly, he built the sales org zero to one at Forter, led Global Account Sales at VMWare, and held various sales leadership roles at Heptio and Cloudera.

Marcus will be diving into LaunchDarkly's successful transition from purely PLG to a strong SLG motion where product-led and cold outbound prospecting live together in harmony. 

We covered:

  • Avoiding the “dev tool trap” when transitioning from PLG to SLG motion
  • Building personal brands in B2B (his take might surprise you!)
  • AI hacks that are transforming both professional and personal workflows 
  • The future of unified intent signals in predictable pipeline generation 


About Marcus

Marcus built his career through roles in tech sales and go-to-market leadership. Following positions at Cisco and Cloudera, he built all GTM functions from scratch at GPU database startup Kinetica. Marcus then joined Heptio to develop their global sales team, contributing to its acquisition by VMware. As CRO at security startup Forter, he led all GTM functions and implemented a value sales approach that drove significant revenue growth and valuation increases. Currently, Marcus serves as CRO at DevOps tooling company LaunchDarkly, where he's been for 18 months, transitioning the organization to an outbound-oriented, value sales-centric GTM strategy.

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3 months ago
28 minutes 33 seconds

The Pocus Unlocking Revenue Podcast
Personalization, AI, and ABM in 2025: Guy Yalif

Today's B2B marketers face a widening divide. 

While AI and personalization tools evolve at breakneck speed, most teams still rely on outdated playbooks that fail to capitalize on these innovations. 

The result? Missed opportunities, wasted budgets, and declining engagement across channels.

Guy Yalif, Chief Evangelist at Webflow and former Co-founder of Intellimize unpacked the marketing trends every B2B marketer needs to know in 2025. 

In this session, we explored:

  • The evolution of AI and personalization in B2B
  • The new playbook for modern marketing teams
  • How GTM roles are shifting (Will we need fewer SDRs? Will marketing run more automation?)
  • His bold predictions for marketing trends in 2025


About Guy

Guy Yalif is a seasoned B2B SaaS executive with over 20 years of experience helping marketers drive revenue on websites and across digital advertising using machine learning. Currently Webflow's Chief Evangelist, Guy has been a marketing leader at Twitter, BrightRoll, Yahoo, and Intellimize. He has been a part of four successful exits and was cofounder and CEO of Intellimize which was recognized multiple times as a Best Place to Work and INC5000 company. Guy received a Bachelor's degree in Mechanical and Aerospace Engineering from Princeton and an MBA from Stanford.

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3 months ago
28 minutes 41 seconds

The Pocus Unlocking Revenue Podcast
Stop wasting your RevTech budget: Mollie Bodensteiner

Planning to revamp your RevTech stack in 2025? 

Thinking about implementing AI tools for sales? 

…Feeling lost? 

Mollie Bodensteiner is the VP of Revenue Operations at Engine (the modern travel platform) and she's here to help. 

Mollie’s built RevOps teams at Corteva, Syncari, and Deel before Engine. She's spent millions on GTM software and knows what actually works (and what’s not worth the $$$)


We covered:

  • How to assess where AI fits in your RevTech stack 
  • Evaluating AI tools (ROI)
  • Her framework to ensure reps actually adopt tools (especially AI)

‍

About Mollie 

Mollie Bodensteiner is VP of Revenue Operations and Enablement at Engine, the modern travel platform for booking and managing work trips. Mollie is one of the most forward thinking leaders in GTM, with experience leading revenue operations at Corteva Agriscience, Syncari, Deel, and Sound. Having spent millions procuring software to power GTM over her career, she’s translating that expertise into The RevTech Review, a newsletter focused on unbiased reviews of emerging revenue technology. 

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3 months ago
29 minutes 10 seconds

The Pocus Unlocking Revenue Podcast
Secrets for scaling $3M to $21M: Kyle Norton

Is your sales teams drowning in unqualified leads?

What if you could transform every prospecting effort into a precision-driven revenue engine? In 2025, you can’t afford to keep running GTM like it's 2015.

Most B2B sales teams are stuck in a cycle of inefficient pipe generation and unpredictable revenue growth. If you’re struggling to scale, time to take a hard look at your GTM playbooks.

Kyle Norton, Chief Revenue Officer at Owner.com, shared the data-driven sales strategy that helped take Owner from $3M to $21M ARR in just 22 months. With 14+ years of B2B SaaS sales expertise, Kyle has cracked the code in building high-performance go-to-market engines.

In this AMA, we dove into:

  • His journey scaling Owner and lessons learned on everything from inbound optimization to standing up outbound
  • How to use data to improve BDR efficiency
  • How Kyle developed his cold calling playbook and why cold calling is better than email


Whether you're a sales leader battling inconsistent growth, a RevOps professional looking to optimize GTM, or a startup founder building your first sales flywheels—this webinar is your roadmap to predictable, exponential revenue growth.‍


About Kyle‍

Kyle Norton brings 14 years of revenue leadership experience to the forefront of sales innovation. As Chief Revenue Officer at Owner.com, he specializes in scaling go-to-market strategies for B2B SaaS companies. Norton has consistently helped organizations achieve remarkable growth by combining data-driven approaches with strategic insights, serving as a Limited Partner, Advisor, and Investor in the SaaS ecosystem.

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4 months ago
29 minutes 8 seconds

The Pocus Unlocking Revenue Podcast
Building growth stage GTM engines: Travis Patterson

Is your sales team still pitching to developers like they're enterprise VPs? What if you could transform your technical sales motion from friction-filled demos to authentic product conversations?

In 2025, you can't afford to run developer GTM like it's just another B2B playbook.

Travis Patterson, Chief Revenue Officer at Merge, shares the developer-first sales strategy that drove SignalFx to a $1B+ acquisition and continues to power Merge's explosive growth.

In this AMA, we discussed how to:

  • Evolve your sales methodologies like MEDPIC for a developer GTM motion
  • Successfully build the GTM engine for scale (series B - D)
  • Build high-performing sales teams


Whether you're a sales leader struggling to connect with technical buyers, a RevOps professional optimizing developer-focused GTM, or a startup founder building your first technical sales team—this session is your blueprint for predictable growth in the developer tools space.


About Travis

Travis Patterson is the Chief Revenue Officer at Merge. A proven sales leader in enterprise software, Travis specializes in scaling revenue organizations that sell to technical and developer audiences. Previously, he served as CRO at Imply and led sales at SignalFx through its $1B+ acquisition by Splunk.

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4 months ago
28 minutes 9 seconds

The Pocus Unlocking Revenue Podcast
Monday.com's playbook for moving upmarket: Jason Miller

Ready to unlock enterprise-scale growth? Many B2B companies struggle to evolve their sales motion from PLG success to strategic enterprise deals.How do you build an upmarket motion that complements your PLG flywheel? How do you build the internal muscle to do outbound? As the Director of Sales for North America at Monday.com, Jason Miller helped transform Monday's sales organization from its product-led roots to a sophisticated enterprise sales engine. His data-driven approach to sales leadership has helped Monday.com successfully navigate the complexities of selling a horizontal platform to enterprise buyers while maintaining hyper growth.In this AMA, we dove into:

  • Mastering the art of value-mapping for horizontal products, learning Monday.com's battle-tested frameworks for translating platform flexibility into clear business value.
  • How to build an effective outbound program and scaling your existing customer base into enterprise accounts.
  • Why nailing sales and CS collaboration is a winning strategy for Monday.com.


Whether you're a sales leader looking to move upmarket or a revenue operator working to optimize your enterprise motion, Jason's insights will help you navigate the transition from product-led growth to enterprise sales with greater confidence and predictability.‍About Jason‍With over six years at Monday.com, Jason Miller serves as Director of Sales for North America, where he drives sales process improvements and team performance across the region. As an early member of Monday.com's sales team, he has played a pivotal role in evolving the company's go-to-market strategy from product-led growth to enterprise sales, with a particular focus on data-driven sales practices, strategic customer success partnerships, and scalable coaching methodologies.

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4 months ago
28 minutes 58 seconds

The Pocus Unlocking Revenue Podcast
Morgan J Ingram: Building next-level pipeline

Ready to build next-level pipeline? Most sales teams are struggling to adapt their traditional prospecting methods to today's market. The old playbook isn't delivering results, and revenue targets feel out of reach.

As the CEO and Founder of AMP Creative, Morgan J. Ingram has developed prospecting and outbounding frameworks that blend time-tested sales principles with content strategies. His unique approach has helped countless B2B enterprises transform their pipeline generation from a constant grind into a scalable, systematic process.

In this exclusive session, we covered actionable strategies that are generating real results in 2025:

  • Master the science and art of modern prospecting through Morgan's proven frameworks for LinkedIn engagement, cold calling, and email outreach - including specific scripts and templates that consistently drive responses
  • Transform your content strategy into a powerful pipeline generator, learning how top performers are leveraging thought leadership and strategic content to attract and engage high-value prospects
  • Get social selling strategies that actually work, moving beyond surface-level engagement to build meaningful relationships that convert into revenue opportunities


Whether you're an SDR looking to exceed quota or a sales leader aiming to transform team performance, Morgan's insights will help you navigate the complexities of modern B2B sales with greater confidence and effectiveness.


About Morgan

With a decade-long career in sales, Morgan J. Ingram founded AMP Creative, a growth partner agency that leverages industry experts and influencers to drive content creation and pipeline generation for B2B enterprises. As the CEO and Founder of AMP Creative, he imparts valuable insights and innovative ideas through engaging videos and in-depth content, focusing on topics such as AI integration for sales acceleration, enhanced content strategies, and customer experience optimization.

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4 months ago
29 minutes 8 seconds

The Pocus Unlocking Revenue Podcast
Stevie Case: Cheat codes for a high-performance sales team

The best GTM leaders don't always come from traditional backgrounds - and Stevie Case is the perfect example.Stevie Case, CRO of Vanta, brings a truly unique perspective to modern revenue leadership. She started her career as the world's first female pro gamer and is now known for building high-performance revenue teams in techWe covered:- Stevie's career journey from gamer to tech leader- How she thinks about building high-performance revenue teams- Her predictions for sales trends to be aware of in 2025- Bring your questions for Stevie and level up your leadership game.About StevieStevie Case serves as the Chief Revenue Officer at Vanta. She brings over two decades of tech expertise to her role driving growth for the security and compliance solutions provider. A trailblazer in gaming, Stevie made history as "KillCreek," the world's first female professional gamer, before expanding her career into tech. Beyond her work at Vanta, she serves as a founding partner at 20SALES, a consultancy helping SaaS companies optimize their revenue operations, and as a founding operator at the Coalition Network, connecting operators with venture capital opportunities. Her leadership philosophy centers on building high-performance teams and developing customer-centric products that create meaningful impact.

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4 months ago
29 minutes 55 seconds

The Pocus Unlocking Revenue Podcast
Stuart Wilson: WTF is BizOps

BizOps teams have become a standard part of GTM teams, but it can look different at every company, with different responsibilities and team structures. So, WTF is BizOps? And how do you ensure it drives real business impact?

Stuart Wilson, VP of Business Operations at Drata, brings a unique perspective from his journey through investment banking, private equity, and operational leadership at high-growth companies like SurveyMonkey and Hotel Engine. Stuart breaks down the evolution of modern ops teams and shares practical frameworks for building functions that scale.

Here's what we explored:

  • The Ops Evolution: How business operations has transformed from a back-office function into a strategic driver of growth, and what this means for companies at different growth stages
  • Behind the Scenes: A detailed look at how modern ops teams function, including real examples from Stuart's experience
  • Career Pathways: Practical guidance for both founders considering their first ops hire and professionals looking to transition into ops leadership roles
  • The Future of Ops: Stuart's thoughts on how emerging technologies are reshaping operations and the essential skills ops leaders need to develop


About Stuart

Stuart Wilson is a seasoned Biz Ops leader currently serving as VP of Business Operations at Drata. Before joining Drata, Stuart held leadership roles at Hotel Engine and SurveyMonkey, where he shaped operational strategy and drove business growth. Before transitioning to operational leadership, Wilson honed his financial acumen in private equity and investment banking.

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4 months ago
28 minutes 49 seconds

The Pocus Unlocking Revenue Podcast
Kyle Asay: Building unstoppable sales teams

Are your reps struggling in a tough market? AI promises massive efficiency gains, but most teams are drowning in tools without seeing real results.Kyle Asay, VP of Global Growth Sales at LaunchDarkly, increased his team's outbound pipeline by 142% while navigating the shifting GTM landscape. From his journey as an SDR at Qualtrics to scaling multiple high-performing teams, Kyle is sharing his insights on what actually works in modern sales.As a 5x President's Club qualifier and the founder of SalesIntroverts.com, Kyle knows firsthand how to coach both struggling and successful reps to reach their full potential. He shared candid insights about his own challenging start in sales and how those experiences shaped his approach to building unstoppable teams.Here's what we discussed:- Kyle's framework for identifying and developing 10x sellers in technical sales environments- The truth about AI in sales - where it's transforming results, where it's falling short, and how to prepare your team for the next 18 months of change- Real-world tactics for discovery, building compelling POVs, and running outbound campaigns that break through the noiseAbout KyleKyle Asay began his career in sales as an SDR at Qualtrics, where he qualified for five consecutive President’s Clubs as an AE, front-line leader, and second-line leader. After an incredible 8.5 years at Qualtrics, he was recruited to MongoDB, where he served as the RVP of North America Acquisition. After nearly two years of rebuilding and scaling the organization, Kyle joined LaunchDarkly as the VP of Global Growth Sales, where he increased outbound pipeline won by 67%. Kyle also founded and runs SalesIntroverts.com, where he coaches other sellers on frameworks for success.

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4 months ago
28 minutes 50 seconds

The Pocus Unlocking Revenue Podcast
Unlocking Revenue is a podcast from the team at Pocus that dives into the modern go-to-market strategies of your favorite software businesses. Each episode features experts sharing their best practices, frameworks, and advice on how to build a modern go-to-market engine. This podcast covers everything from building out the sales function, to using community as a growth channel, to launching effective onboarding strategies all with a product-led lens. Hear real world stories from experts at companies like Webflow, Retool, and Clearbit.