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The Pocus Unlocking Revenue Podcast
Pocus
58 episodes
6 days ago
Unlocking Revenue is a podcast from the team at Pocus that dives into the modern go-to-market strategies of your favorite software businesses. Each episode features experts sharing their best practices, frameworks, and advice on how to build a modern go-to-market engine. This podcast covers everything from building out the sales function, to using community as a growth channel, to launching effective onboarding strategies all with a product-led lens. Hear real world stories from experts at companies like Webflow, Retool, and Clearbit.
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Technology
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All content for The Pocus Unlocking Revenue Podcast is the property of Pocus and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Unlocking Revenue is a podcast from the team at Pocus that dives into the modern go-to-market strategies of your favorite software businesses. Each episode features experts sharing their best practices, frameworks, and advice on how to build a modern go-to-market engine. This podcast covers everything from building out the sales function, to using community as a growth channel, to launching effective onboarding strategies all with a product-led lens. Hear real world stories from experts at companies like Webflow, Retool, and Clearbit.
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Technology
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The sales revolution: Spray and pray to AI first (Ayub Mohammed)
The Pocus Unlocking Revenue Podcast
29 minutes 18 seconds
2 months ago
The sales revolution: Spray and pray to AI first (Ayub Mohammed)

Need strategies for staying competitive when AI capabilities become commoditized across your market?

Looking to learn from someone who's navigated the evolution of sales from cold calling to AI-powered prospecting?

Ayub Mohammed from RingCentral shares his playbook for building differentiated sales strategies in an AI-first world.

With over a decade in sales, Ayub has witnessed the transformation from spray-and-pray tactics to intent-driven, AI-powered sales motions.

We dove into Ayub's frameworks for AI adoption, his insights on what's getting commoditized, and his strategies for scaling faster than the competition.

We covered:

- The evolution of sales methodology - What's changed from the cold calling era and what fundamentals remain constant

- AI adoption strategies that work - Bottom-up experimentation vs. top-down standardization and finding the right balance

- Staying ahead when AI gets commoditized - How to differentiate when everyone has access to similar tools- Keeping pace with rapid AI innovation - Practical approaches for evaluating and staying current with developments


About Ayub

Ayub Mohammed, VP of Small Business and Mid-Market Sales at RingCentral, has cracked the code on staying competitive in the AI sales era. After over a decade leading revenue teams—including game-changing stops at Nextiva and Bitly—Ayub returned to RingCentral with proven frameworks for building differentiated sales motions when AI capabilities become commoditized across markets.

The Pocus Unlocking Revenue Podcast
Unlocking Revenue is a podcast from the team at Pocus that dives into the modern go-to-market strategies of your favorite software businesses. Each episode features experts sharing their best practices, frameworks, and advice on how to build a modern go-to-market engine. This podcast covers everything from building out the sales function, to using community as a growth channel, to launching effective onboarding strategies all with a product-led lens. Hear real world stories from experts at companies like Webflow, Retool, and Clearbit.