Transforming RevOps from reporting to strategic leadership: Avtar Varma

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The Pocus Unlocking Revenue Podcast

Pocus

58 episodes

5 days ago

Unlocking Revenue is a podcast from the team at Pocus that dives into the modern go-to-market strategies of your favorite software businesses. Each episode features experts sharing their best practices, frameworks, and advice on how to build a modern go-to-market engine. This podcast covers everything from building out the sales function, to using community as a growth channel, to launching effective onboarding strategies all with a product-led lens. Hear real world stories from experts at companies like Webflow, Retool, and Clearbit.

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Transforming RevOps from reporting to strategic leadership: Avtar Varma

The Pocus Unlocking Revenue Podcast

28 minutes 35 seconds

2 months ago

Transforming RevOps from reporting to strategic leadership: Avtar Varma

Need direction on how to evolve RevOps from an order-taking function to a strategic growth partner?Looking to master the art of capacity modeling and avoid the costly mistakes of over-hiring or under-hiring?Avtar is a RevOps veteran who has built RevOps from scratch at four different companies. Currently at Benchling, he's transformed RevOps from a reporting function into a strategic partnership with sales leadership that drives real business impact.Avtar has mastered the delicate balance of being data-driven while enabling quick decision-making in dynamic GTM environments.Here's what we covered:

✅ From Order-Taker to Strategic Partner: How to transform your relationship with CROs and become a data-backed strategic leader rather than just pulling reports✅ The Three-Layer Analysis Framework: Avtar's proven approach to turn raw data into strategic recommendations without falling into analysis paralysis✅ The Future of RevOps: How AI is transforming the function and what it means for RevOps professionals in the next era of GTMAbout Avtar Varma

Avtar brings extensive revenue operations expertise to his role as VP of Global Revenue Operations at Benchling, where he leads strategic growth initiatives across the entire revenue organization. His background includes building and scaling RevOps functions at high-growth SaaS companies like Sonar and People.ai. A Duke University graduate with AWS certifications, Avtar specializes in transforming RevOps from tactical reporting to strategic revenue leadership through data-driven capacity modeling and executive partnership development.