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The Pocus Unlocking Revenue Podcast
Pocus
58 episodes
5 days ago
Unlocking Revenue is a podcast from the team at Pocus that dives into the modern go-to-market strategies of your favorite software businesses. Each episode features experts sharing their best practices, frameworks, and advice on how to build a modern go-to-market engine. This podcast covers everything from building out the sales function, to using community as a growth channel, to launching effective onboarding strategies all with a product-led lens. Hear real world stories from experts at companies like Webflow, Retool, and Clearbit.
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Technology
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All content for The Pocus Unlocking Revenue Podcast is the property of Pocus and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Unlocking Revenue is a podcast from the team at Pocus that dives into the modern go-to-market strategies of your favorite software businesses. Each episode features experts sharing their best practices, frameworks, and advice on how to build a modern go-to-market engine. This podcast covers everything from building out the sales function, to using community as a growth channel, to launching effective onboarding strategies all with a product-led lens. Hear real world stories from experts at companies like Webflow, Retool, and Clearbit.
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Technology
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Navigating AI, ICP, and signals in enterprise sales: Brian LaManna
The Pocus Unlocking Revenue Podcast
29 minutes
3 months ago
Navigating AI, ICP, and signals in enterprise sales: Brian LaManna

Need guidance on how to consistently exceed sales targets and leverage AI in your sales workflow?

Looking to learn from someone who has crushed targets and mastered modern sales techniques that actually work?

Brian LaManna, Enterprise Account Executive at Gong, is passionate about sharing his hard-won sales insights with his fellow sellers, which is why he founded 'ClosedWon' a sales training company. He also posts regularly on LinkedIn and has amassed a massive 90K+ community on the platform.

We walked through all of Brian’s favorite frameworks and strategies like signal-based prospecting. We also dove into how he’s thinking about what AI use cases actually work in sales.

We covered:

  • Signal-based prospecting best practices
  • How to research accounts like a pro
  • How to do killer disco every time
  • The best ways sellers can use AI today‍


About Brian

Brian LaManna is joining us from Gong. He has gone on to win President’s Club 6 times by the age of 28 and is currently an Enterprise AE. He prides himself on his preparation, organization, and creating systems to make him successful. Outside of Gong, he is the founder of ClosedWon, a sales training company that provides daily content on LinkedIn, a free, weekly newsletter, and sales playbooks online. Outside of work altogether, he lives in Chicago and loves all things sports, going to new restaurants in the city, and spending time with friends and family.

The Pocus Unlocking Revenue Podcast
Unlocking Revenue is a podcast from the team at Pocus that dives into the modern go-to-market strategies of your favorite software businesses. Each episode features experts sharing their best practices, frameworks, and advice on how to build a modern go-to-market engine. This podcast covers everything from building out the sales function, to using community as a growth channel, to launching effective onboarding strategies all with a product-led lens. Hear real world stories from experts at companies like Webflow, Retool, and Clearbit.