Building growth stage GTM engines: Travis Patterson

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The Pocus Unlocking Revenue Podcast

Pocus

58 episodes

5 days ago

Unlocking Revenue is a podcast from the team at Pocus that dives into the modern go-to-market strategies of your favorite software businesses. Each episode features experts sharing their best practices, frameworks, and advice on how to build a modern go-to-market engine. This podcast covers everything from building out the sales function, to using community as a growth channel, to launching effective onboarding strategies all with a product-led lens. Hear real world stories from experts at companies like Webflow, Retool, and Clearbit.

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Building growth stage GTM engines: Travis Patterson

The Pocus Unlocking Revenue Podcast

28 minutes 9 seconds

4 months ago

Building growth stage GTM engines: Travis Patterson

Is your sales team still pitching to developers like they're enterprise VPs? What if you could transform your technical sales motion from friction-filled demos to authentic product conversations?

In 2025, you can't afford to run developer GTM like it's just another B2B playbook.

Travis Patterson, Chief Revenue Officer at Merge, shares the developer-first sales strategy that drove SignalFx to a $1B+ acquisition and continues to power Merge's explosive growth.

In this AMA, we discussed how to:

Evolve your sales methodologies like MEDPIC for a developer GTM motion
Successfully build the GTM engine for scale (series B - D)
Build high-performing sales teams

Whether you're a sales leader struggling to connect with technical buyers, a RevOps professional optimizing developer-focused GTM, or a startup founder building your first technical sales team—this session is your blueprint for predictable growth in the developer tools space.

About Travis

Travis Patterson is the Chief Revenue Officer at Merge. A proven sales leader in enterprise software, Travis specializes in scaling revenue organizations that sell to technical and developer audiences. Previously, he served as CRO at Imply and led sales at SignalFx through its $1B+ acquisition by Splunk.