Mary Green, founder of CMAWeekly, shares how she built a 1,500-member customer marketing community where customer marketers share unfiltered feedback. She discusses what's changing in customer marketing roles, why job seekers need to get on the front foot in interviews, and how the space is evolving as companies invest earlier in the function. Get an insider's perspective on how to choose a vendor, why proving ROI matters more than ever, and what really matters to customer marketers navigating today's market.

Daniel Palay, Director of Customer Marketing at Grafana Labs, joins host Sunny Manivannan for an honest conversation about the evolution of customer marketing. Daniel shares his journey from political campaigns to building customer marketing teams at two high-growth startups. They dig into why traditional metrics like case study counts and reference call volumes don't show real value, and what to measure instead, like net dollar retention of advocates vs. non-advocates. The conversation covers the power of saying no strategically, how to embed yourself in workflows across the business, using AI as a force multiplier, and building teams based on complementary skills rather than hiring clones of yourself. If you're looking to move from being reactive to being strategic, this episode is for you.

In this episode of The Peerbound Podcast, Mel Cornford, Customer Marketing Lead at Canva, shares her journey from journalism to marketing, emphasizing the importance of storytelling and creating human-first content that's made for the platform. She discusses the success of Canva Enterprise, the transition from B2C to B2B marketing, and the importance of building strong internal and external relationships to empower sales teams.

Michael Sciano, a go-to voice in customer marketing and advocacy, walks us through his career journey from teaching history to holding key roles at tech giants like Adobe and Salesforce. He emphasizes the critical importance of networking for job hunting, the evolving nature of customer marketing, and the challenges posed by AI in the industry. Michael also offers practical advice on leveraging adult learning principles in tech and critiques current industry practices, advocating for a stronger focus on customer-centric strategies and roles.

Emily Coleman, Senior Manager of Customer Marketing and Advocacy at LaunchDarkly, shares her professional journey and insights on building effective case studies, transitioning careers, and leveraging AI. Emily discusses her early aspirations, overcoming challenges, and the importance of critical thinking. She reflects on her impactful roles, from federal government casework to tech industry positions at SolarWinds and LaunchDarkly. Emily offers advice on using AI for customer marketing and the value of human-centric content in an era dominated by technology.

Kevin Lau, Vice President of Customer Engagement at Freshworks, discusses the evolving role of customer marketing. Kevin shares his experiences and insights on professional growth, emphasizing the importance of proactive communication, cross-functional influence, and visibility. They touch on strategies for getting noticed by leadership, the challenges of owning outcomes without full control, and the need for effective orchestration across teams. Kevin also highlights the opportunities for career advancement in the AI-driven future of customer marketing.

Alexie Glover, co-founder of Frank Advocacy, joins Sunny to share her journey into customer marketing, the founding story behind Frank Advocacy, and how customer advocacy is evolving from transactional programs to relationship-driven growth. They discuss the challenges and opportunities facing customer marketers today, building authentic brand presence, and the future of customer-led influence.

Ari Hoffman, a customer marketing and advocacy expert, discusses the power of customer storytelling, particularly in a noise-filled digital era. He emphasizes the importance of aligning stories with real human experiences and measurable business impacts, providing detailed strategies for integrating storytelling into company culture to benefit both internal teams and customers.

In this episode, we sit down with Ali Jawin, CMO at Pontera, to delve into her unconventional career path, leading marketing teams, and embracing AI. Ali is a marketing executive renowned for her focus on data-driven strategies.

What does it take to lead a marketing team while navigating the challenges of rapid growth and industry disruption? In this episode of The Peerbound Podcast, we’re joined by Liz Egan, Senior Vice President of Marketing at Chainguard, and a seasoned SaaS marketer and former Chief Marketing Officer at Lattice, Sprig, and Yext.

In today’s episode of The Peerbound Podcast, we sit down with Jason Perocho, Senior Vice President of Marketing at Amperity, to explore his journey from the military to marketing leadership and how AI is shaping the future of productivity in SaaS.

Are you ready to embrace the balance between human creativity and the power of AI? In this episode, we sit down with Shannon Duffy, Chief Marketing Officer at Asana, to unpack the evolving world of marketing and leadership in the age of artificial intelligence. Shannon is an accomplished marketing leader with extensive experience in scaling global brands and driving innovative strategies across technology, SaaS, and enterprise solutions.

In this episode of The Peerbound Podcast, we sit down with Sara Varni, Chief Marketing Officer of Datadog, to delve into her dynamic career journey and the pivotal decisions that have shaped her leadership in the tech industry.

Harriet Johnston, Vice President of Marketing at Ashby, discusses her approach to marketing and building efficient teams. Harriet delves into her journey at Ashby, the company's unique position in the recruiting software market, and her strategies for creating a cohesive marketing message. She emphasizes the importance of understanding customer needs, maintaining consistent product messaging, and hiring talent at the right time.

Heather Larrabee, CMO of Office Space Software, shares her career journey from Whole Foods to B2B software, her approach to change management and customer-centric marketing, and insights on navigating the current constrained marketing environment.

Trish Borrmann, the Director of Global Customer Advocacy at ServiceNow, shares her experiences in customer advocacy, including insights on working with customers, running advocacy programs, engaging with brand-level initiatives, and leveraging AI. She emphasizes the importance of building valuable relationships with customers and experimenting with different approaches in the field.

Mark Boothe, the Chief Marketing Officer of Domo, discusses the company's transformation of its customer community, the importance of customer-centric marketing, Boothe's career journey from Adobe to Domo, insights on big companies vs. startups, advice for aspiring CMOs, and thoughts on the future of B2B marketing.

Katlin Hess, the Director of Customer Marketing at G2, discusses the company's customer-centric approach, strategies for building momentum, leveraging customer reviews, and upcoming initiatives within the customer marketing programs at G2.

Emily Ward, Vice President of Global Marketing at Turnitin, discusses her unique journey from ballet to marketing, the importance of adaptability and data-driven decisions, insights on performance marketing, implications of generative AI in education technology, and the focus on customer voice and collaboration for growth in 2024.

Delve into Kirsten Newbold-Knipp's journey from hospitality to tech, focusing on customer experience excellence and leadership, and gain valuable insights on OKRs, product management, and feedback delivery for creative teams from her vast experience and expertise.