On The Peerbound Podcast, we believe customer centricity is core to success. And our host, Sunny Manivannan, is excited to share stories from customer-obsessed leaders who consistently raise the bar. Tune in weekly to hear top marketing leaders in enterprise software discuss their career journeys and share their unique insights, future predictions, and proven strategies for amplifying the voice of the customer to accelerate growth.
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On The Peerbound Podcast, we believe customer centricity is core to success. And our host, Sunny Manivannan, is excited to share stories from customer-obsessed leaders who consistently raise the bar. Tune in weekly to hear top marketing leaders in enterprise software discuss their career journeys and share their unique insights, future predictions, and proven strategies for amplifying the voice of the customer to accelerate growth.
Trish Borrmann (Director of Global Customer Advocacy at ServiceNow) on Building Customer Relationships and Brand Engagement
The Peerbound Podcast
19 minutes 29 seconds
1 year ago
Trish Borrmann (Director of Global Customer Advocacy at ServiceNow) on Building Customer Relationships and Brand Engagement
Trish Borrmann, the Director of Global Customer Advocacy at ServiceNow, shares her experiences in customer advocacy, including insights on working with customers, running advocacy programs, engaging with brand-level initiatives, and leveraging AI. She emphasizes the importance of building valuable relationships with customers and experimenting with different approaches in the field.
The Peerbound Podcast
On The Peerbound Podcast, we believe customer centricity is core to success. And our host, Sunny Manivannan, is excited to share stories from customer-obsessed leaders who consistently raise the bar. Tune in weekly to hear top marketing leaders in enterprise software discuss their career journeys and share their unique insights, future predictions, and proven strategies for amplifying the voice of the customer to accelerate growth.
