On The Peerbound Podcast, we believe customer centricity is core to success. And our host, Sunny Manivannan, is excited to share stories from customer-obsessed leaders who consistently raise the bar. Tune in weekly to hear top marketing leaders in enterprise software discuss their career journeys and share their unique insights, future predictions, and proven strategies for amplifying the voice of the customer to accelerate growth.
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On The Peerbound Podcast, we believe customer centricity is core to success. And our host, Sunny Manivannan, is excited to share stories from customer-obsessed leaders who consistently raise the bar. Tune in weekly to hear top marketing leaders in enterprise software discuss their career journeys and share their unique insights, future predictions, and proven strategies for amplifying the voice of the customer to accelerate growth.
Ari Hoffman, Customer Marketing & Advocacy Expert, on the Impact of Effective Customer Storytelling
The Peerbound Podcast
35 minutes 27 seconds
7 months ago
Ari Hoffman, Customer Marketing & Advocacy Expert, on the Impact of Effective Customer Storytelling
Ari Hoffman, a customer marketing and advocacy expert, discusses the power of customer storytelling, particularly in a noise-filled digital era. He emphasizes the importance of aligning stories with real human experiences and measurable business impacts, providing detailed strategies for integrating storytelling into company culture to benefit both internal teams and customers.
The Peerbound Podcast
On The Peerbound Podcast, we believe customer centricity is core to success. And our host, Sunny Manivannan, is excited to share stories from customer-obsessed leaders who consistently raise the bar. Tune in weekly to hear top marketing leaders in enterprise software discuss their career journeys and share their unique insights, future predictions, and proven strategies for amplifying the voice of the customer to accelerate growth.
