On The Peerbound Podcast, we believe customer centricity is core to success. And our host, Sunny Manivannan, is excited to share stories from customer-obsessed leaders who consistently raise the bar. Tune in weekly to hear top marketing leaders in enterprise software discuss their career journeys and share their unique insights, future predictions, and proven strategies for amplifying the voice of the customer to accelerate growth.
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On The Peerbound Podcast, we believe customer centricity is core to success. And our host, Sunny Manivannan, is excited to share stories from customer-obsessed leaders who consistently raise the bar. Tune in weekly to hear top marketing leaders in enterprise software discuss their career journeys and share their unique insights, future predictions, and proven strategies for amplifying the voice of the customer to accelerate growth.
Mel Cornford, Customer Marketing Lead at Canva, on Scaling Human-First Content Made for the Platform
The Peerbound Podcast
39 minutes 12 seconds
1 month ago
Mel Cornford, Customer Marketing Lead at Canva, on Scaling Human-First Content Made for the Platform
In this episode of The Peerbound Podcast, Mel Cornford, Customer Marketing Lead at Canva, shares her journey from journalism to marketing, emphasizing the importance of storytelling and creating human-first content that's made for the platform. She discusses the success of Canva Enterprise, the transition from B2C to B2B marketing, and the importance of building strong internal and external relationships to empower sales teams.
The Peerbound Podcast
On The Peerbound Podcast, we believe customer centricity is core to success. And our host, Sunny Manivannan, is excited to share stories from customer-obsessed leaders who consistently raise the bar. Tune in weekly to hear top marketing leaders in enterprise software discuss their career journeys and share their unique insights, future predictions, and proven strategies for amplifying the voice of the customer to accelerate growth.
