On The Peerbound Podcast, we believe customer centricity is core to success. And our host, Sunny Manivannan, is excited to share stories from customer-obsessed leaders who consistently raise the bar. Tune in weekly to hear top marketing leaders in enterprise software discuss their career journeys and share their unique insights, future predictions, and proven strategies for amplifying the voice of the customer to accelerate growth.
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On The Peerbound Podcast, we believe customer centricity is core to success. And our host, Sunny Manivannan, is excited to share stories from customer-obsessed leaders who consistently raise the bar. Tune in weekly to hear top marketing leaders in enterprise software discuss their career journeys and share their unique insights, future predictions, and proven strategies for amplifying the voice of the customer to accelerate growth.
Kevin Lau, VP of Customer Engagement at Freshworks, on Elevating Customer Marketing for Career Success
The Peerbound Podcast
40 minutes 35 seconds
5 months ago
Kevin Lau, VP of Customer Engagement at Freshworks, on Elevating Customer Marketing for Career Success
Kevin Lau, Vice President of Customer Engagement at Freshworks, discusses the evolving role of customer marketing. Kevin shares his experiences and insights on professional growth, emphasizing the importance of proactive communication, cross-functional influence, and visibility. They touch on strategies for getting noticed by leadership, the challenges of owning outcomes without full control, and the need for effective orchestration across teams. Kevin also highlights the opportunities for career advancement in the AI-driven future of customer marketing.
The Peerbound Podcast
On The Peerbound Podcast, we believe customer centricity is core to success. And our host, Sunny Manivannan, is excited to share stories from customer-obsessed leaders who consistently raise the bar. Tune in weekly to hear top marketing leaders in enterprise software discuss their career journeys and share their unique insights, future predictions, and proven strategies for amplifying the voice of the customer to accelerate growth.
