On The Peerbound Podcast, we believe customer centricity is core to success. And our host, Sunny Manivannan, is excited to share stories from customer-obsessed leaders who consistently raise the bar. Tune in weekly to hear top marketing leaders in enterprise software discuss their career journeys and share their unique insights, future predictions, and proven strategies for amplifying the voice of the customer to accelerate growth.
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On The Peerbound Podcast, we believe customer centricity is core to success. And our host, Sunny Manivannan, is excited to share stories from customer-obsessed leaders who consistently raise the bar. Tune in weekly to hear top marketing leaders in enterprise software discuss their career journeys and share their unique insights, future predictions, and proven strategies for amplifying the voice of the customer to accelerate growth.
Daniel Palay, Director of Customer Marketing at Grafana Labs, on Metrics That Prove Impact
The Peerbound Podcast
41 minutes 8 seconds
3 weeks ago
Daniel Palay, Director of Customer Marketing at Grafana Labs, on Metrics That Prove Impact
Daniel Palay, Director of Customer Marketing at Grafana Labs, joins host Sunny Manivannan for an honest conversation about the evolution of customer marketing.
Daniel shares his journey from political campaigns to building customer marketing teams at two high-growth startups. They dig into why traditional metrics like case study counts and reference call volumes don't show real value, and what to measure instead, like net dollar retention of advocates vs. non-advocates.
The conversation covers the power of saying no strategically, how to embed yourself in workflows across the business, using AI as a force multiplier, and building teams based on complementary skills rather than hiring clones of yourself.
If you're looking to move from being reactive to being strategic, this episode is for you.
The Peerbound Podcast
On The Peerbound Podcast, we believe customer centricity is core to success. And our host, Sunny Manivannan, is excited to share stories from customer-obsessed leaders who consistently raise the bar. Tune in weekly to hear top marketing leaders in enterprise software discuss their career journeys and share their unique insights, future predictions, and proven strategies for amplifying the voice of the customer to accelerate growth.
