Joining us on this episode is Rodrigo Hutt, VP & General Manager @ Viome Life Sciences a D2C biotech company that is revolutionizing personalized health care ($169.5M in total funding). He's had a diverse career path across multiple industries including biopharma, entrepreneurship, e-commerce, to now health tech innovation.
He shares with the current challenges around health prevention in the U.S., Viome’s approach to education-based marketing, and how he thinks about phases of growth startups go through.
More highlights include:
Follow us and our guests:
Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.
Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.
On this episode Cam Bodenstadt, the VP of Growth at Pipe (a modern capital platform) joins us and shares insights on their marketing strategy, team management styles, and the importance of understanding lifetime value (LTV) and customer acquisition costs (CAC) in how they approach growth.
He emphasizes the need for a formula for growing a company and optimizing it to increase customer LTV and reduce CAC, while maintaining a high-functioning team through listening, trusting, and learning from mistakes.
Additionally, he talks about Pipe's tooling and collaboration process, AI and ChatGPT's future impact on the industry.
More highlights include:
Follow us and our guests:
Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.
Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.
Alexey Komissarouk has built Growth Engineering organizations for Masterclass and Opendoor. He joins us on this episode and helps break down Growth Engineering as a craft, how to use engineering as a leverage point for growth, and what his obsession is with joining companies going through hyper growth.
Plus he shares the different aspects of creating a Growth Engineering team, how these organizations should be built out over time, and the three ways to find Growth Engineers (hint: find ex-founders).
More highlights include:
Follow us and our guests:
Resources:
Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.
Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.
Jacob Fenton, VP of Customer Experience at StockX (ex-Amazon, Ex-GoFundMe) has helped scale the online scarcity marketplace for the past few years. StockX has raised $690M in total funding to date, operates out of multiple countries, and has become part of the cultural zeitgeist. His internal entrepreneurial spirit led him to create their Business Operations team launching vertical after vertical, to now deeply focusing on the overall customer experience.
We dive in with Jacob on what the successful components are that's made StockX scale so rapidly, the challenges of connecting and engaging a dual sided community, and the underlying framework that he's used in his career across different industries and products.
More highlights include:
Follow us and our guests:
Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.
Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.
Ethan Smith, CEO of Graphite a SEO, content strategy, and growth design agency has helped MasterClass, Thumbtack, and Upwork jump start into hyper growth. On this episode, Ethan helps demystify SEO and how to build the right SEO and content strategy depending on company stage.
Also, he breaks down keywords versus topics, how to build topic authority (even if you have none), how companies should design their content org, plus our hot take — what he thinks SEO agencies should optimize for but often don’t.
More highlights include:
Follow us and our guests:
Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.
Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.
Bao Vuong, President and Co-Founder of Placemakr has grown the tech-enabled hospitality platform by 100% on average since their inception and recently got their Series C with a total of $127 million in funding. How? By providing value to all their different stakeholders.
From the early days of mitigating risk for real estate investment firms to pivoting to a pop-up hotel operator to building a rental flexible SaaS platform when COVID derailed the entire industry. Bao has navigated very turbulent real estate waters to build and scale an industry leading product.
In this episode we discuss:
Follow us and our guests:
Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.
Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.
Ian Yung has been around the startup block scaling numerous e-commerce brands and marketplaces from Parachute Home, Touch Of Modern, Simple Habit to now the SVP of Revenue at Tonal now in their Series E with $450M in total funding.
Ian strings together the connective thread of challenges that he’s had throughout his career scaling companies he’s worked at including the different growth challenges with capital, time, and creative constraints, instituting team collaboration to problem solve, plus he breaks down the growth framework that he built at Tonal.
More highlights include:
Follow us and our guests:
Resources:
Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.
Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.
How did Chris Maurice, the co-founder and CEO of Yellowcard solve for the massive problem that existed of sending payments from the west internationally? By creating a transparent and customer centered crypto exchange in Africa that’s now grown into 16 countries on the continent.
Chris shares what the biggest contributor has been for their growth, marketing tactics and programs developed for early user adoption, and how the current and future recession will impact the crypto industry.
More highlights include:
Follow us and our guests:
Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.
Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.
Vikas Hebbar is a serial marketer and founder having had a focus on growth in his career, currently serving as the VP Growth Marketing at Tia. He’s helped e-commerce, healthcare and gaming companies scale through brand and growth marketing.
In this episode, he unlocks how his diverse career path made him a better marketer, reveals how to go from big box budgets to getting scrappy w/ smaller startup budgets plus Nima and Vikas get into a healthy debate if the job of marketeers is to convince customers to buy your product or not.
More episode highlights:
Follow us and our guests:
Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.
Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.
Jared Fliesler is a master at organizational design and growing products for Google, Square, Slide, and Scribd. He now advises startup founders how to build better, faster and stronger companies. He’s helped them raise over $60 million in growth capital btw.
He shares tactics to use as a founder to stay connected w/ a growing team, plus how to be a human centered founder.
More episode highlights:
Follow us and our guests:
Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.
Full transcript available on our site.
Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.
Maria Davidson, Founder & CEO of Kojo has a strong framework for solving problems and distilling issues down to their simplest forms.
She dives in with Nima how she solves for uncertainty, like the current economic shifts and fundraising climate this year versus last plus why founders should always stay customer centered when building products.
More highlight include:
Follow us and our guests:
Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.
Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.
Ian L. Paterson is a serial “data entrepreneur” and founder of Plurilock, a cybersecurity and AI solution that uses user behavior and actions for enterprise and military organizations.
His unorthodox business and funding approach is quite unique and he shares with us what the beauty and benefits are to taking a company public, how to use a M&A strategy for growth, plus his advice on financial modeling.
More highlights include:
Follow us and our guests:
Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.
Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.
The rules of performance marketing change more than Nima, our hosts’ hair scrunchies. How the channels price their auctions, creative formats and visual auctions, and people’s behavior are in constant flux. There are new channels that pop up every few months and new playbooks need to be derived from them to stay competitive.
So how can a paid growth studio like ours (Pearmill) help startups build a sustainable growth strategy with this constant ambiguity and volatility? With a bulletproof growth process that focuses not solely on the results but more on the underlying universe that growth and marketing exist in.
There’s no one better to unravel the process that we’re spent years mastering than Karim El Rabiey, our Co-Founder and CEO. In this episode, we’re dive into our experiment cycle and the steps involved plus how we take those learnings to increase efficiency and nail predictions over time.
More highlights include:
Follow us and our guests:
Resources:
Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.
Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.
Leon Sasson, the Co-founder / CTO of Rise Science went into the pandemic facing two big problems. Having to pivot his business model from B2B to DTC (direct-to-consumer) as COVID changed how businesses were behaving, only to face Apple releasing iOS 14+ that wrecked havoc on the industry and heavily impacted user acquisition.
Find out on this episode how Leon navigated through the turbulent times of startup growth during COVID that ended with Rise Science blasting off at hyper-growth speeds.
More highlights include:
Follow us and our guests:
Resources:
Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.
Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.
When is the best time a founder should invest in building a sales org? How do you build a team that thrives performance wise but also thrives culturally? Every B2B founder needs to understand how to build high-performing sales team.
We cover all of this and more with Dan McDermott, CMO of Vouris. Dan and his team are experts in scaling strong B2B sales teams.
More highlights include:
Dan is also the co-host of The Startup Growth Podcast along w/ Vouris founder, Kyle Vamvouris. We love their podcast because it gives you an insiders look at how they help startups with scaling their sales teams.
Resources:
Follow us and our guest:
Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.
Production Support, Editor & Sound Design - Leah Jackson @ Puka Puka Creative.