Path to Growth and Optimizing User Activation w/ Vikas Hebbar of Tia (EP19)

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The Hypergrowth Experience

Pearmill

27 episodes

4 days ago

This is “The Hypergrowth Experience” where founders and marketers from hyper-growth companies like Uber, Webflow, Mozilla, and Talkspace explore how they solve their growth, marketing, and organizational problems as they build their parachute on the way down. Hosted by Nima Gardideh, Founder & CTO of Pearmill, a growth marketing studio helping startup-ups grow through art and technology. The goal of this show is to expose the nuances of running growth teams, how organizational design fits into the picture, and ultimately to help you learn from all of these founders’ and marketers’.

Marketing

Business

RSS

All content for The Hypergrowth Experience is the property of Pearmill and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Path to Growth and Optimizing User Activation w/ Vikas Hebbar of Tia (EP19)

The Hypergrowth Experience

1 hour 27 seconds

2 years ago

Path to Growth and Optimizing User Activation w/ Vikas Hebbar of Tia (EP19)

Vikas Hebbar is a serial marketer and founder having had a focus on growth in his career, currently serving as the VP Growth Marketing at Tia. He’s helped e-commerce, healthcare and gaming companies scale through brand and growth marketing.

In this episode, he unlocks how his diverse career path made him a better marketer, reveals how to go from big box budgets to getting scrappy w/ smaller startup budgets plus Nima and Vikas get into a healthy debate if the job of marketeers is to convince customers to buy your product or not.

More episode highlights:

Advice to younger folks getting into marketing to challenge societal narratives.
Where does product end and marketing begin?
How he defines and optimizes for user activation?
How to overcome the uncertainty of CAC payment windows?
The state of capital markets and capital allocation.

Vikas Hebbar on LinkedIn
Nima Gardideh on LinkedIn and Twitter
Pearmill on LinkedIn, YouTube and Twitter

Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.

Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.