Building a SEO Strategy with Ethan Smith @ Graphite (EP23)

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The Hypergrowth Experience

Pearmill

27 episodes

4 days ago

This is “The Hypergrowth Experience” where founders and marketers from hyper-growth companies like Uber, Webflow, Mozilla, and Talkspace explore how they solve their growth, marketing, and organizational problems as they build their parachute on the way down. Hosted by Nima Gardideh, Founder & CTO of Pearmill, a growth marketing studio helping startup-ups grow through art and technology. The goal of this show is to expose the nuances of running growth teams, how organizational design fits into the picture, and ultimately to help you learn from all of these founders’ and marketers’.

Marketing

Business

RSS

All content for The Hypergrowth Experience is the property of Pearmill and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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Building a SEO Strategy with Ethan Smith @ Graphite (EP23)

The Hypergrowth Experience

1 hour 15 minutes 21 seconds

2 years ago

Building a SEO Strategy with Ethan Smith @ Graphite (EP23)

Ethan Smith, CEO of Graphite a SEO, content strategy, and growth design agency has helped MasterClass, Thumbtack, and Upwork jump start into hyper growth. On this episode, Ethan helps demystify SEO and how to build the right SEO and content strategy depending on company stage.

Also, he breaks down keywords versus topics, how to build topic authority (even if you have none), how companies should design their content org, plus our hot take — what he thinks SEO agencies should optimize for but often don’t.

More highlights include:

What is SEO in basic, business, fortune 500 terms?
What are the three types of SEO? (Hint: Technical, programmatic, and editorial for growth and brand content)
Building a content strategy around topic themes
Measurement and timelines for SEO
What metrics should be tracked depending on company stage?

Ethan Smith on LinkedIn and Twitter
Nima Gardideh on LinkedIn and Twitter
Pearmill on LinkedIn, YouTube and Twitter

Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.

Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.