In this episode, Pritesh talks to Michael Zung about the attribution challenges that D2C brands face when marketing.
Michael is a 20-year e-commerce veteran who just sold his direct-to-consumer brand Bloomist after scaling it to multi-million dollar profitability.
He's now the GTM strategist at customers.ai, which helps brands identify and market to their anonymous website traffic
In this episode, you'll learn:
Why 96% of your website traffic remains anonymous and how to identify 30-50% of those visitors with first-party data
How to capture the abandoned cart revenue you're currently missing
How exit surveys reveal where you should actually spend your budget
The framework for choosing between TikTok, Instagram, and other platforms for your marketing
Growisto has helped 200+ brands scale on digital. Do you want to be one of those? Click here.
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In this episode, Koustubh breaks down the unglamorous but critical work of P&L management—the line-by-line discipline that separates profitable companies from those bleeding money.
He's run P&Ls on both the brand side at Mensa Brands and marketplace side at Aza, giving him a rare dual perspective on what actually drives profitability.
Specifically, you'll learn:
Why brand businesses and marketplace businesses need completely different approaches to succeed
How inventory affects the P&L — and the data points he looks at to optimize the same
A systematic process for finding money leaks in every line of your P&L
The simple yet most overlooked expenses that hurt profitability
Framework to split marketing budgets across different countries
Growisto has helped 200+ brands scale on digital. Do you want to be one of those?
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How do you drive innovation across 40+ categories while managing sales, marketing, service, logistics, and sourcing?
In this episode, Pritesh chats with Anil Gurnani, CSMO of TTK Prestige, who's spent 21+ years transforming products at Crompton Greaves, Philips, and Asian Paints.
Anil reveals:
Why teams should never have more than 3 KRAs (and how this drives 40% better results)
How comparing a gas stove to car mileage revolutionized their marketing
Why challenger brands should completely ignore feature innovation
The 80% confidence rule that cuts product launch times by months
How TTK turns 700+ stores into a real-time innovation engine
Plus: Learn why "me-too" products are killing your innovation metrics and discover the counterintuitive approach to incentivizing teams that actually works.
If you're struggling to balance innovation with execution or wondering how to get teams focused on what matters, this conversation delivers frameworks you can implement immediately.
Growisto has helped 200+ brands scale on digital. Do you want to be one of those? Click here.
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How do you launch with Costco in 6 weeks when most brands take 6+ months? Dhanasree Rao, AVP at UltraHuman, executed one of the fastest major retailer launches in company history.
As their first US hire, she shares the exact framework that got UltraHuman into Costco, Best Buy, Target, and Walmart while scaling to $100M+ revenue across 100+ countries.
Learn why they spend zero on paid ads, how to vet distributors who actually deliver, and the first 100 days protocol that determines success or failure.
If you're planning market expansion or refining retail partnerships, this delivers tactical insights you can implement immediately.
Growisto has helped 200+ brands scale on digital. Do you want to be one of those? Click here.
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How do you beat giants like Whisper and J&J as a challenger brand? In this episode, Rithish reveals insights from scaling as a challenger brand.
He speaks about achieving 92% market share while spending only 2% on advertising for their hero product, and how Peesafe went from 7th place to #1 market leader in 5 years
Learn his complete playbook for building category-defining brands: smart product portfolio management, omnichannel expansion strategies, customer research methodologies, and category creation through habit formation.
This is how challenger brands dominate entire markets.
Growisto has helped 200+ brands scale on digital. Do you want to be one of those? Click here.
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How do you build a homegrown fashion brand that retains customers across three generations and scales to ₹50 Cr?
Akhil's been leading the business for 16 years, growing it to over 200 stores across India while building a strong digital presence alongside their retail expansion.
In this episode, Akhil shares the practical strategies he's developed over nearly two decades in fashion retail.
You will learn:
Why measuring customer dwell time beats tracking basket size
Why loyalty programs are failing and brands now need to prove their value to customers first
Why targeting three generations at once builds 50-year customer relationships instead of chasing everyone
How Madame captures International trends in just 90 days while competitors take 6+ months
Growisto has helped 200+ brands scale on digital. Do you want to be one of those? Click here.
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Pritesh’s LinkedIn | Kiran’s LinkedIn | growisto.com
How do you take your website from a slump to boosting conversions by 50%?
In this episode, Sukita breaks down the psychology behind turning browsers into buyers, from crushing decision fatigue to creating a 'radius of information' that makes your brand the ONLY option customers see.
Learn how smart UI/UX tweaks drove 30-40% more add-to-cart actions, why sub-2.5 second page speeds are make-or-break for D2C brands, and the 'trust transfer' method that locks out competition.
This is how you dominate digital marketing.
Growisto has helped 200+ brands scale digitally. If you want to be one of them, click here.
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Building a consumer brand that truly connects with customers requires relentless focus on feedback, quality, and trust. In this episode, Madhumita Udaykumar, Founder and COO of The Indus Valley, shares how she turned a personal kitchen challenge into a successful healthy cookware brand.
Discover how to validate product ideas through real customer interactions, prioritize improvements with practical frameworks, and overcome supply chain hurdles by building authentic supplier relationships. Madhumita also discusses how aligning teams with OKRs and investing in customer care can boost repeat business.
This episode is a must-listen if you want actionable insights on growing a brand grounded in customer obsession and operational discipline.
Growisto has helped 200+ brands scale digitally. If you want to be one of them, click here.
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How do you market a product no one talks about and still scale to $9M in revenue?
In this episode, Pritesh chats with Chris Denny, founder and CEO of Dr. Pooper, a brand that broke the mold in home sewage care with science-backed solutions and smart marketing. Chris shares why they ignored traditional D2C aesthetics, how long “ugly” landing pages boosted conversions, and how customer service became their top growth tool. Plus, get insights on building a team of specialists versus trying to do it all yourself. If you’re scaling a niche product or refining your messaging, this conversation is packed with practical lessons you won’t want to miss.
How do you balance offline retail experiences with digital growth while exploring international markets?
In this episode, Shivani Malik, the Marketing Director of Da Milano, talks about building a strong marketing strategy for luxury brands, using customer insights to fuel product innovation. She highlights scaling brand presence both online and offline, and navigating the challenges of retail international expansion. Plus, get the inside scoop on building a passionate, aligned team and when to launch a new brand instead of expanding an existing one. If you’re in retail or luxury branding, this episode is packed with actionable insights that can fuel your growth.
Building a data-driven culture in an established brand takes time, strategy, and smart execution. In this episode, Aditya Sandhu, Chief Business Officer at VLCC and veteran of ITC, Udaan, and Nykaa, shares how to kickstart this transformation effectively.
Discover how to create quick wins that build momentum, avoid common pitfalls when going data-driven, and integrate technology without overspending on infrastructure. If you want actionable insights on leading your organization’s data journey, this episode is a must-listen.
What does it take to disrupt an entire industry?
In this episode, Jignesh Mehta, Founder of Divine Solitaires, shares how Divine Solitaires is challenging traditional practices. We talk about how Divine Solitaires evolved into a consumer-first brand, from creating a transparent diamond price index to designing a 123-parameter certification system that goes beyond global standards.
How do you scale your consumer brand and ensure efficiency at each level?
In this episode, Vikas Mittal, former MD of McCain Foods India, shares systematic approaches to master consumer insights, effective strategies to dominate new markets, how to successfully launch and scale new product categories, and why building a culture of continuous learning is crucial for sustained success.
Growisto has helped 200+ brands scale on digital. Do you want to be one of those? Click here.
How can brands leverage data to create personalized marketing experiences and drive real ROI?
In this episode, Jitin Thapar talks about the power of data-driven marketing, strategies for segmenting and personalizing customer communication, and how leveraging insights can significantly boost marketing performance.
How do you create a personalized and premium, yet unified brand experience for customers across all touchpoints?
In this episode, Parisha Trivedi, CMO of Jade Blue, shares her playbook on how Jade Blue builds a unified customer view across 70+ stores, balances its heritage with appealing to younger audiences, and how data drives personalized customer experiences online and offline.
Follow The Growth Playbook for more actionable insights from global leaders driving data and strategy.
Is it possible to develop several consumer brands without losing focus or losing funds?
The CEO of Wellversed, Aanan Khurma, discusses in this episode how he used centralised R&D, psychographic clarity, and endorsed brand design to create a wellness ecosystem aimed at Gen Z India. Aanan shares the behind-the-scenes strategy that helped him scale from a single product to a house of high-performing, outcome-driven wellness brands.
How do you build a $50+ million brand from a 100 sq. ft. shop without burning VC funds?
Ashok Rajpal, MD of Ambrane, shares how he built a $50+ million brand with zero external funding. We dive into data-backed launches, Amazon growth hacks, and customer-driven product innovation.
What makes products successful on Amazon?
In this episode, Vatsal Koolwal, CMO of GoColors, shares insights from his time leading the marketing of Amazon’s private label brands. We talk about pricing strategies, first 30-day success, and product listing optimization.
