How The Indus Valley Used Customer Insights to Drive Growth: Madhumita Udaykumar, Founder & COO of The Indus Valley

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The Growth Playbook: Insights from Global Leaders

Growisto

18 episodes

2 days ago

The biggest barrier to growth is not what to do, but how to do it. Welcome to The Growth Playbook, the podcast for the hustlers, innovators, and growth seekers ready to scale their businesses. Growisto’s founders, Pritesh and Kiran, sit with global leaders and ask them, “So, how did you do it?”. We dive into stories of the biggest successes and real mistakes, because let’s face it, those are the lessons that stick! Expect actionable strategies, innovative implementation, and solutions to challenges that allow you to take your business to the next level.

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How The Indus Valley Used Customer Insights to Drive Growth: Madhumita Udaykumar, Founder & COO of The Indus Valley

The Growth Playbook: Insights from Global Leaders

48 minutes 41 seconds

4 months ago

How The Indus Valley Used Customer Insights to Drive Growth: Madhumita Udaykumar, Founder & COO of The Indus Valley

Building a consumer brand that truly connects with customers requires relentless focus on feedback, quality, and trust. In this episode, Madhumita Udaykumar, Founder and COO of The Indus Valley, shares how she turned a personal kitchen challenge into a successful healthy cookware brand.

Discover how to validate product ideas through real customer interactions, prioritize improvements with practical frameworks, and overcome supply chain hurdles by building authentic supplier relationships. Madhumita also discusses how aligning teams with OKRs and investing in customer care can boost repeat business.

This episode is a must-listen if you want actionable insights on growing a brand grounded in customer obsession and operational discipline.

Growisto has helped 200+ brands scale digitally. If you want to be one of them, click here.

Pritesh’s LinkedIn | Kiran’s LinkedIn | growisto.com