Building a Category-Leading Hygiene Brand: Rithish Kumar, Co-Founder, Pee Safe

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/d9/a3/97/d9a397e5-61d6-f4b9-5a52-50dfc41154dc/mza_4376923658194900703.jpg/600x600bb.jpg

The Growth Playbook: Insights from Global Leaders

Growisto

18 episodes

1 day ago

The biggest barrier to growth is not what to do, but how to do it. Welcome to The Growth Playbook, the podcast for the hustlers, innovators, and growth seekers ready to scale their businesses. Growisto’s founders, Pritesh and Kiran, sit with global leaders and ask them, “So, how did you do it?”. We dive into stories of the biggest successes and real mistakes, because let’s face it, those are the lessons that stick! Expect actionable strategies, innovative implementation, and solutions to challenges that allow you to take your business to the next level.

Business

RSS

All content for The Growth Playbook: Insights from Global Leaders is the property of Growisto and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/43274719/43274719-1756218525425-a5894364cc318.jpg

Building a Category-Leading Hygiene Brand: Rithish Kumar, Co-Founder, Pee Safe

The Growth Playbook: Insights from Global Leaders

44 minutes 11 seconds

2 months ago

Building a Category-Leading Hygiene Brand: Rithish Kumar, Co-Founder, Pee Safe

How do you beat giants like Whisper and J&J as a challenger brand? In this episode, Rithish reveals insights from scaling as a challenger brand.

He speaks about achieving 92% market share while spending only 2% on advertising for their hero product, and how Peesafe went from 7th place to #1 market leader in 5 years

Learn his complete playbook for building category-defining brands: smart product portfolio management, omnichannel expansion strategies, customer research methodologies, and category creation through habit formation.

This is how challenger brands dominate entire markets.

Growisto has helped 200+ brands scale on digital. Do you want to be one of those? Click here.

Pritesh’s LinkedIn | Kiran’s LinkedIn | growisto.com