Marketing Secrets to Scale “Non-Sexy” Products: Chris Denny, Founder of Dr. Pooper

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The Growth Playbook: Insights from Global Leaders

Growisto

18 episodes

2 days ago

The biggest barrier to growth is not what to do, but how to do it. Welcome to The Growth Playbook, the podcast for the hustlers, innovators, and growth seekers ready to scale their businesses. Growisto’s founders, Pritesh and Kiran, sit with global leaders and ask them, “So, how did you do it?”. We dive into stories of the biggest successes and real mistakes, because let’s face it, those are the lessons that stick! Expect actionable strategies, innovative implementation, and solutions to challenges that allow you to take your business to the next level.

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Marketing Secrets to Scale “Non-Sexy” Products: Chris Denny, Founder of Dr. Pooper

The Growth Playbook: Insights from Global Leaders

39 minutes 6 seconds

4 months ago

Marketing Secrets to Scale “Non-Sexy” Products: Chris Denny, Founder of Dr. Pooper

How do you market a product no one talks about and still scale to $9M in revenue?

In this episode, Pritesh chats with Chris Denny, founder and CEO of Dr. Pooper, a brand that broke the mold in home sewage care with science-backed solutions and smart marketing. Chris shares why they ignored traditional D2C aesthetics, how long “ugly” landing pages boosted conversions, and how customer service became their top growth tool. Plus, get insights on building a team of specialists versus trying to do it all yourself. If you’re scaling a niche product or refining your messaging, this conversation is packed with practical lessons you won’t want to miss.