The Attribution Problem Costing D2C Brands Millions: Michael Zung, GTM Strategist, customers.ai

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The Growth Playbook: Insights from Global Leaders

Growisto

18 episodes

2 days ago

The biggest barrier to growth is not what to do, but how to do it. Welcome to The Growth Playbook, the podcast for the hustlers, innovators, and growth seekers ready to scale their businesses. Growisto’s founders, Pritesh and Kiran, sit with global leaders and ask them, “So, how did you do it?”. We dive into stories of the biggest successes and real mistakes, because let’s face it, those are the lessons that stick! Expect actionable strategies, innovative implementation, and solutions to challenges that allow you to take your business to the next level.

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The Attribution Problem Costing D2C Brands Millions: Michael Zung, GTM Strategist, customers.ai

The Growth Playbook: Insights from Global Leaders

43 minutes 59 seconds

2 days ago

The Attribution Problem Costing D2C Brands Millions: Michael Zung, GTM Strategist, customers.ai

In this episode, Pritesh talks to Michael Zung about the attribution challenges that D2C brands face when marketing.

Michael is a 20-year e-commerce veteran who just sold his direct-to-consumer brand Bloomist after scaling it to multi-million dollar profitability.

He's now the GTM strategist at customers.ai, which helps brands identify and market to their anonymous website traffic

In this episode, you'll learn:

Why 96% of your website traffic remains anonymous and how to identify 30-50% of those visitors with first-party data
How to capture the abandoned cart revenue you're currently missing
How exit surveys reveal where you should actually spend your budget
The framework for choosing between TikTok, Instagram, and other platforms for your marketing

Growisto has helped 200+ brands scale on digital. Do you want to be one of those? Click here.

Pritesh’s LinkedIn | Kiran’s LinkedIn | growisto.com