This is the third episode of our 2025 Airline Leaders Series, brought to you in partnership with 815Labs! In this series, we speak with top airline digital and ecommerce leaders to uncover how they drive growth, optimize digital performance, and build smarter strategies for the future. For this episode, we traveled to Lisbon to meet with Sara Walter de Freitas, Head of Digital & eCommerce at TAP Air Portugal. In this episode, we talk about: Sara’s unique journey—from a marketing intern at TAP to leading its digital transformation The 3-year transformation model: Assess – Fix – Accelerate Why cultural change is harder (and more important) than tech upgrades How consistency, trust, and resilience shape better airline digital experiences The role of experimentation, data, and collaboration in driving smarter decisions This episode is full of actionable insights for airline digital, UX, product, and ecommerce professionals navigating complex transformation and customer experience challenges. RESOURCES:Full article with highlights and takeaways from this episode:https://diggintravel.com/airline-leaders-interview-series-tap-air-portugal/

This is the second episode of our 2025 Airline Leaders Series, brought to you in partnership with 815Labs! In this series, we speak with top airline digital and ecommerce leaders to uncover how they drive growth, optimize digital performance, and build smarter strategies for the future. For this episode, we traveled to Istanbul to meet with Sevilay Gökduman, Group Head of Digital Channel Management & e-Commerce at Pegasus Airlines. In this episode, we talk about: Sevilay’s 16-year journey from revenue management to leading digital team at Pegasus How Pegasus is using gamification and loyalty to boost mobile app engagement Why the BolBol program is at the heart of their digital strategy Personalization and the challenges of building a smarter booking flow The role of testing, CRO, and agile teams in Pegasus’ digital growth This episode is full of practical insights for airline digital, UX, loyalty, and ecommerce professionals looking to create better user experiences and long-term engagement. RESOURCES:Full article with highlights and takeaways from this episode: https://diggintravel.com/airline-leaders-pegasus-digital-loyalty/

This is the kickoff episode of our 2025 Airline Leaders Series, brought to you in partnership with 815Labs! In this series, we speak with top airline digital and ecommerce leaders to uncover how they drive growth, optimize digital performance, and build smarter strategies for the future. We’re starting strong with Ismael Monzón, Head of Digital Growth at Air Europa—a longtime friend of the Diggintravel Podcast and one of our earliest collaborators. In this episode, recorded live in Palma de Mallorca, we talk about: How Air Europa’s digital growth team evolved post-COVID Optimizing landing pages and value propositions for 30+ markets Personalization, CDPs, and a test-and-learn approach to AI Balancing day-to-day execution with long-term strategic thinking Lessons from Ismael’s journey from CRO expert to digital leader This episode is full of insights for airline digital, marketing, data, and ecommerce professionals looking to grow both their results and their leadership skills. RESOURCES:Full article with highlights and takeaways from this episode: https://diggintravel.com/airline-leaders-air-europa-digita-growth/

This is the latest episode in our Airline UX Series in partnership with 815Labs! In this series, we’re speaking with top airline and travel UX leaders to uncover the secrets behind building exceptional digital experiences. This time, we explore airline digital platforms, product teams, and the build vs. buy dilemma with insights from Remus Moraru, an ecommerce leader who spent seven years building digital products, UX teams, and airline ecommerce at Wizz Air. This episode covers: The balancing act of airline ecommerce – why airlines must align UX, ticket sales, and ancillaries without creating friction. Building strong, autonomous product teams – lessons from Wizz Air on structuring digital teams for speed and agility. What it takes to develop great airline digital products – key insights from projects like Fare Finder and Wizzride. The build vs. buy dilemma – when airlines should invest in custom platforms and when buying off-the-shelf solutions makes more sense. This episode is packed with valuable takeaways for airline UX, digital retailing, and product strategy leaders looking to build better digital experiences and platforms. RESOURCES:You can find the full article with key insights, quotes, and takeaways from this episode here: https://diggintravel.com/airline-ux-series-digital-products-ux-teams/

This is the fifth podcast in our Airline UX Series in partnership with 815Labs! In this series, we’re speaking with top airline and travel UX leaders to uncover the secrets behind building exceptional digital experiences. This time, we dive into the world of digital analytics and data-driven UX with Kamran Emre Sayin, Digital Analytics and MarTech Leader at Turkish Airlines Technology. His team recently implemented a sophisticated analytics framework that helps measure and optimize user experience across Turkish Airlines’ digital platforms. Kamran shares insights on: Tracking 400+ event-level dimensions to improve the booking journey Ensuring clean, reliable data for better decision-making Moving toward server-side tracking and qualitative analytics to uncover deeper insights The impact of AI on analytics and the challenges of a cookieless future This episode is packed with actionable takeaways for airline digital and UX leaders looking to leverage analytics for better user experiences and business results. RESOURCES: You can find the full article with key insights, quotes, and takeaways from this episode here: https://diggintravel.com/airline-data-driven-ux-turkish-airlines/

This is the fourth podcast in our Airline UX Series in partnership with 815Labs! In this series, we’re speaking with top airline and travel UX leaders to uncover the secrets behind building exceptional digital experiences. This episode is a special one, recorded on the road in Belgrade with Srdjan Prokić, Head of E-Commerce at Air Serbia. Srdjan shares his journey of building Air Serbia’s mobile app from scratch and offers practical insights into mobile-first design, collaborating with UX agencies, and using user feedback to tackle complex airline challenges. From simplifying payment flows to innovative features like the histogram for flexible pricing, Srdjan provides real-world examples of how Air Serbia creates seamless mobile experiences. RESOURCES: You can find the full article with examples, key concepts, quotes, and other notes from this chat here: https://diggintravel.com/airline-ux-series-mobile-first-design/  

This is the third podcast in our Airline UX Series in partnership with 815Labs! In this series we're speaking with top airline and travel UX leaders to uncover what it takes to build outstanding digital experiences. This time, our guest is Martyn Reding—former Head of Digital Experience for an airline at Virgin Atlantic and now Director of User Experience Design at Expedia. He also developed his own platform where he is mentoring designers and managers from the global UX community. So, Martyn really is one of the best people from our industry to talk about digital experience and UX design. RESOURCES: You can find the full article with examples, key concepts, quotes, and other notes from this chat here: https://diggintravel.com/airline-ux-design-teams-in-travel/

This is the second podcast in our new Airline Leader Interview Series, where we talk with industry UX leaders about how to build a great digital experience and user experience (UX) for airlines. Together with our new podcast partner, 815Labs—experts in building top-tier airline UX—we’ve structured a series of episodes that bring together insights from leaders across various perspectives to understand what it takes to create exceptional airline UX. In this second episode Carlos Lima Santana, Senior Product Designer shared his unique views, and broad understanding in what goes into designing great airline digital experience. Carlos talked about the basic principles of UX design, why you need to cover the basic first, the balance between doing the most obvious things and innovating new, about the most important trait for a great UX designer, testing and many more. RESOURCES: You can find the full article with examples, screenshots, key concepts, quotes, and other notes from this chat here: https://diggintravel.com/airline-ux-what-sets-top-designers-apart/

Earlier this year, we launched the Airline Leader Interview Series, where we spoke with industry leaders about high-level trends and strategies. But now, we’ve decided to dig deeper into one key topic: how to build a great digital experience and user experience (UX) for airlines.Together with our new podcast partner, 815Labs—experts in building top-tier airline UX—we’ve structured a series of episodes that bring together insights from leaders across various perspectives to understand what it takes to create exceptional airline UX.This first episode kicks things off with Norbert Krizsan from 815Labs. Not only does Norbert have extensive experience building airline UX from scratch, but he’s also an external lecturer in UX design. He has held nearly every UX role possible—from designer to researcher to Head of UX—and now serves as a Design Strategy advisor. Norbert helped us structure this entire series and is the perfect guest to set the stage for the episodes to come. Our goal is to bring various great UX leaders to share their perspectives on different UX topics, so by the end of the series, you’ll have a much deeper understanding of how to create outstanding airline digital experiences. RESOURCES: You can find the full article with examples, screenshots, key concepts, quotes, and other notes from this chat here: https://diggintravel.com/key-ux-concepts-for-airline-success/

Diggintravel Podcast is back for our fifth year, and we couldn't think of a better way to start the new season than with one of the top digital minds in the airline industry, Ricard Vila, Chief Digital Officer at LATAM Airlines. In this talk, Ricard explained how LATAM Airlines built a unique ecosystem to succeed and move faster in the digital world. Ricard's talk goes beyond the usual digital transformation buzzwords and narratives, delving into concrete concepts and examples--as you'll see some are quite unconventional--to illustrate how LATAM is actively re-shaping its digital culture. This was one of the most enlightening talks on our podcast, so we highly recommend it to anyone interested in understanding how airline digital transformation unfolds. RESOURCES: You can find the full article with examples, screenshots, key concepts, quotes, and other notes from this chat here: https://diggintravel.com/airline-digital-culture-latam-airlines/  

Another exciting Diggintravel Podcast episode, featuring an in-depth discussion with Surya Kuchibotla, Head of eCommerce and Distribution at flyadeal. Discover how flyadeal is building a modern digital commerce tech stack and leveraging technology to carve out a competitive edge.Key podcast highlights: Flyadeal's unique organizational model How flyadeal is running consolidated, end-to-end digital marketing campaigns utilizing CDP How to do airline personalization on three levels Flyadeal's approach to AI-driven personalization and conversational commerce on WhatsApp RESOURCES: You can find the full article with examples, screenshots, key concepts, quotes, and other notes from this chat here: https://diggintravel.com/modern-airline-digital-commerce-stack-flyadeal/ You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here: https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/

For all you digital professionals who want to learn how the best airlines are mastering analytics and doing so at scale, this Diggintravel Podcast episode is a must-listen.   Today, we bring you another insightful case study: the Lufthansa Group and their Digital Hangar’s journey from web and CRO analytics to airline product analytics.   Laura J. Hornbake, Product Analytics Community of Practice Lead at Lufthansa Group Digital Hangar, talked about their shift towards a decentralized model and the establishment of a digital analytics community of practice, highlighting how some of the most innovative airlines are revolutionizing the use of analytics to build better products more efficiently and on a larger scale. And naturally, our discussion wouldn’t be complete without delving into personalization and AI. RESOURCES: You can find the full article with examples, screenshots, key concepts, quotes, and other notes from this chat here: https://diggintravel.com/lufthansas-group-evolution-to-airline-product-analytics/You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here: https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/

To kick off the new year, we're doing something different at Diggintravel Podcast. And it's all about helping you advance your airline digital career! This episode is all about how to find and land your ideal airline digital job. As we step into 2024, the digital landscape keeps evolving, and AI is reshaping our world daily. Understanding the skills to acquire, what to learn, and where to focus for your airline digital career has never been more challenging. That's why we sought insights from Arpad Szakal, a seasoned recruiter and executive talent consultant with extensive global airline experience. In our latest podcast chat, Arpad shares practical advice to help you seize opportunities in the airline digital marketing world. RESOURCES: You can find the full article with examples, screenshots, key concepts, quotes, and other notes from this chat here: https://diggintravel.com/airline-digital-career-2024-guide/You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here: https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/  

Marketing and marketing technology are changing fast! With constant changes and mounting pressure on airlines to stay on top, we've decided to help you navigate these shifts with a special two-part podcast series. Today, in Part II, join us and founder and editor of Martech Weekly Juan Mendoza as we explore the state of digital analytics and how analytics and measuring measuring marketing effectiveness will change in the future. And why we need to get back to basics and find alternative approach to when it comes to measuring how you airline digital marketing campaigns perform and which channels and initiative really generate incremental growth and bookings.   RESOURCES: You can find the full article with examples, screenshots, key concepts, quotes, and other notes from this chat here: https://diggintravel.com/airline-marketing-digital-analytics-marketing-effectiveness//You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here: https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/

Marketing and marketing technology are changing fast! With constant changes and mounting pressure on airlines to stay on top, we've decided to help you navigate these shifts with a special two-part podcast series. Today, in Part I, join us and founder and editor of Martech Weekly Juan Mendoza as we explore the state of marketing technology, discussing emerging roles and the critical need for new, emerging marketing skills. Then, in Part II, we dive deeper into the future of digital analytics, covering everything from the cookie-less world to AI's impact on marketing.   RESOURCES: You can find the full article with key key concepts, quotes, and other notes from this chat here: https://diggintravel.com/changes-in-airline-marketing-part-and-challenges-in-martech/You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here: https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/

Artificial intelligence is developing so fast that we just had to share this!A few months ago, ChatGPT was an interesting new gadget; now, AI is revolutionizing how we approach airline digital marketing.AI tools can now analyze your websites and campaign landing pages. Even more impressively, they can evaluate images like your airline ads and creatives.In our latest episode we provide you these and many other cases of practical AI applications for your daily work.You'll also find examples of how Lufthansa and Eurowings Digital are pioneering with internal AI tools for smarter operations and enhanced customer insights. RESOURCES: You can find the full article with key key concepts, quotes, and other notes from this chat here: https://diggintravel.com/the-latest-airline-ai-news-airline-marketing/You can find how airline marketers can build relevant, timely, trustworthy customer experiences on autopilot with AI here: https://useinsider.com/sirius-ai-generative-ai-solution-for-customer-experience/  

Today, I'm reconnecting with a familiar voice, Ravi Shankar Mallavarapu. I first met Ravi when he held the position of Chief Growth Officer at AirAsia. He was one of the first guests on our podcast back in 2020, sharing insights about his efforts to transform AirAsia's digital marketing team into a modern growth marketing unit. Ravi's journey has been a captivating one, especially his recent transition to CMO at CARSOME. Our conversation delves into the lessons he's learned, including what he'd do differently if he were to work for an airline again. I believe many of you will find his insights, especially regarding his global branding campaign with football legend Eric Cantona and the challenges of measuring its impact, particularly enlightening. And, for those curious about the intersection of AI and marketing, we dive into discussions about ChatGPT and other related topics towards the end. You can find the full article with key key concepts, quotes, and other notes from this chat with Ravi here: https://diggintravel.com/key-pillars-of-modern-airline-digital-marketing/

We went back to our roots with this podcast! Diggintravel was crafted with a single mission in mind – to serve up practical insights tailor-made for you, the airline digital professional. In this episode - talk with Joonas Leppävuori, Digital Product Manager at Finnair - we discussed in detail how Jonas and his team are doing booking funnel optimization. Joonas explained how they optimized all key pages of their booking flow (flight results page, passenger info page, seat selection page). If you are an airline digital pro working on increasing the conversion of your website or APP you'll like this episode. You can find the full article with key key concepts, quotes, and other notes from this chat with Joonas here: https://diggintravel.com/airline-booking-funnel-optimization-finnair/

Yes, we had to do it! A special episode dedicated to ChatGPT and potential airline applications. There's tons of articles and podcast about ChatGPT, we felt there is a need to do a top-down, structured overview of ChatGPT and why it matters for airline and travel digital professionals. Our guest, Bostjan Kozuh has finished several data science trainings at Massachusetts Institute of Technology and Harvard University and is a mentor for many companies on AI strategy. Bostjan was also analytics instructor in Diggintravel Airline Digital Academy. You can find the full article with key key concepts, quotes, and other notes from this chat with Bostjan here: https://diggintravel.com/chatgpt-for-airlines/

This is another episode where we talked about how airlines can leverage data sicence and artificial intelligence. And if we were to pinpoint the most significant area for airlines where data science can have a substantial impact, it would undoubtedly be in airline dynamic pricing and dynamic offers.  And yes, of course we talk about ChatGPT and possible impact for airlines again as well. Mike Robinson has worked in various business and technology (biztech) roles, integrating data science and technology into teams focused on revenue growth or innovation. Mike’s most recent experience was at Amazon, working on the Prime Team and CRM, as well as at Lyft, a rideshare company. Prior to that, he worked in the airline industry for a long time, at Amadeus Team in Nice and Frontier Airlines in Denver. You can find the full article with key key concepts, quotes, and other notes from this chat with Mike here: https://diggintravel.com/airline-dynamic-pricing/