If you are an airline or travel professional this is the show for you! Join our community of more than 4.000 pros to learn about all things digital. Podcast topics: Digital products and UX | Digital innovation | Conversion rate optimization | Ancillary revenue. Join us now to keep up with the challenges of the rapidly changing travel industry. Hosted by Diggintravel founder Iztok Franko, who spent more than 10 years helping travel companies grow their online revenue.
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If you are an airline or travel professional this is the show for you! Join our community of more than 4.000 pros to learn about all things digital. Podcast topics: Digital products and UX | Digital innovation | Conversion rate optimization | Ancillary revenue. Join us now to keep up with the challenges of the rapidly changing travel industry. Hosted by Diggintravel founder Iztok Franko, who spent more than 10 years helping travel companies grow their online revenue.
Key Pillars of Modern Airline Digital Marketing [Learning from Former Chief Growth Officer at AirAsia]
The Diggintravel Podcast
41 minutes 15 seconds
2 years ago
Key Pillars of Modern Airline Digital Marketing [Learning from Former Chief Growth Officer at AirAsia]
Today, I'm reconnecting with a familiar voice, Ravi Shankar Mallavarapu. I first met Ravi when he held the position of Chief Growth Officer at AirAsia. He was one of the first guests on our podcast back in 2020, sharing insights about his efforts to transform AirAsia's digital marketing team into a modern growth marketing unit.
Ravi's journey has been a captivating one, especially his recent transition to CMO at CARSOME. Our conversation delves into the lessons he's learned, including what he'd do differently if he were to work for an airline again.
I believe many of you will find his insights, especially regarding his global branding campaign with football legend Eric Cantona and the challenges of measuring its impact, particularly enlightening.
And, for those curious about the intersection of AI and marketing, we dive into discussions about ChatGPT and other related topics towards the end.
You can find the full article with key key concepts, quotes, and other notes from this chat with Ravi here:
https://diggintravel.com/key-pillars-of-modern-airline-digital-marketing/
The Diggintravel Podcast
If you are an airline or travel professional this is the show for you! Join our community of more than 4.000 pros to learn about all things digital. Podcast topics: Digital products and UX | Digital innovation | Conversion rate optimization | Ancillary revenue. Join us now to keep up with the challenges of the rapidly changing travel industry. Hosted by Diggintravel founder Iztok Franko, who spent more than 10 years helping travel companies grow their online revenue.
