If you are an airline or travel professional this is the show for you! Join our community of more than 4.000 pros to learn about all things digital. Podcast topics: Digital products and UX | Digital innovation | Conversion rate optimization | Ancillary revenue. Join us now to keep up with the challenges of the rapidly changing travel industry. Hosted by Diggintravel founder Iztok Franko, who spent more than 10 years helping travel companies grow their online revenue.
All content for The Diggintravel Podcast is the property of Iztok Franko and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
If you are an airline or travel professional this is the show for you! Join our community of more than 4.000 pros to learn about all things digital. Podcast topics: Digital products and UX | Digital innovation | Conversion rate optimization | Ancillary revenue. Join us now to keep up with the challenges of the rapidly changing travel industry. Hosted by Diggintravel founder Iztok Franko, who spent more than 10 years helping travel companies grow their online revenue.
Airline Leaders Interview Series – Sara Walter de Freitas [TAP Air Portugal]
The Diggintravel Podcast
1 hour 2 minutes 13 seconds
4 months ago
Airline Leaders Interview Series – Sara Walter de Freitas [TAP Air Portugal]
This is the third episode of our 2025 Airline Leaders Series, brought to you in partnership with 815Labs!
In this series, we speak with top airline digital and ecommerce leaders to uncover how they drive growth, optimize digital performance, and build smarter strategies for the future.
For this episode, we traveled to Lisbon to meet with Sara Walter de Freitas, Head of Digital & eCommerce at TAP Air Portugal.
In this episode, we talk about:
Sara’s unique journey—from a marketing intern at TAP to leading its digital transformation
The 3-year transformation model: Assess – Fix – Accelerate
Why cultural change is harder (and more important) than tech upgrades
How consistency, trust, and resilience shape better airline digital experiences
The role of experimentation, data, and collaboration in driving smarter decisions
This episode is full of actionable insights for airline digital, UX, product, and ecommerce professionals navigating complex transformation and customer experience challenges.
RESOURCES:Full article with highlights and takeaways from this episode:https://diggintravel.com/airline-leaders-interview-series-tap-air-portugal/
The Diggintravel Podcast
If you are an airline or travel professional this is the show for you! Join our community of more than 4.000 pros to learn about all things digital. Podcast topics: Digital products and UX | Digital innovation | Conversion rate optimization | Ancillary revenue. Join us now to keep up with the challenges of the rapidly changing travel industry. Hosted by Diggintravel founder Iztok Franko, who spent more than 10 years helping travel companies grow their online revenue.
