If you are an airline or travel professional this is the show for you! Join our community of more than 4.000 pros to learn about all things digital. Podcast topics: Digital products and UX | Digital innovation | Conversion rate optimization | Ancillary revenue. Join us now to keep up with the challenges of the rapidly changing travel industry. Hosted by Diggintravel founder Iztok Franko, who spent more than 10 years helping travel companies grow their online revenue.
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If you are an airline or travel professional this is the show for you! Join our community of more than 4.000 pros to learn about all things digital. Podcast topics: Digital products and UX | Digital innovation | Conversion rate optimization | Ancillary revenue. Join us now to keep up with the challenges of the rapidly changing travel industry. Hosted by Diggintravel founder Iztok Franko, who spent more than 10 years helping travel companies grow their online revenue.
Transforming Airline Digital Culture: Insights from LATAM’s Chief Digital Officer
The Diggintravel Podcast
44 minutes 6 seconds
1 year ago
Transforming Airline Digital Culture: Insights from LATAM’s Chief Digital Officer
Diggintravel Podcast is back for our fifth year, and we couldn't think of a better way to start the new season than with one of the top digital minds in the airline industry, Ricard Vila, Chief Digital Officer at LATAM Airlines.
In this talk, Ricard explained how LATAM Airlines built a unique ecosystem to succeed and move faster in the digital world.
Ricard's talk goes beyond the usual digital transformation buzzwords and narratives, delving into concrete concepts and examples--as you'll see some are quite unconventional--to illustrate how LATAM is actively re-shaping its digital culture.
This was one of the most enlightening talks on our podcast, so we highly recommend it to anyone interested in understanding how airline digital transformation unfolds.
RESOURCES:
You can find the full article with examples, screenshots, key concepts, quotes, and other notes from this chat here:
https://diggintravel.com/airline-digital-culture-latam-airlines/
The Diggintravel Podcast
If you are an airline or travel professional this is the show for you! Join our community of more than 4.000 pros to learn about all things digital. Podcast topics: Digital products and UX | Digital innovation | Conversion rate optimization | Ancillary revenue. Join us now to keep up with the challenges of the rapidly changing travel industry. Hosted by Diggintravel founder Iztok Franko, who spent more than 10 years helping travel companies grow their online revenue.
