If you are an airline or travel professional this is the show for you! Join our community of more than 4.000 pros to learn about all things digital. Podcast topics: Digital products and UX | Digital innovation | Conversion rate optimization | Ancillary revenue. Join us now to keep up with the challenges of the rapidly changing travel industry. Hosted by Diggintravel founder Iztok Franko, who spent more than 10 years helping travel companies grow their online revenue.
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If you are an airline or travel professional this is the show for you! Join our community of more than 4.000 pros to learn about all things digital. Podcast topics: Digital products and UX | Digital innovation | Conversion rate optimization | Ancillary revenue. Join us now to keep up with the challenges of the rapidly changing travel industry. Hosted by Diggintravel founder Iztok Franko, who spent more than 10 years helping travel companies grow their online revenue.
Airline UX Series: Data-Driven UX—Lessons from Turkish Airlines
The Diggintravel Podcast
41 minutes 19 seconds
9 months ago
Airline UX Series: Data-Driven UX—Lessons from Turkish Airlines
This is the fifth podcast in our Airline UX Series in partnership with 815Labs!
In this series, we’re speaking with top airline and travel UX leaders to uncover the secrets behind building exceptional digital experiences.
This time, we dive into the world of digital analytics and data-driven UX with Kamran Emre Sayin, Digital Analytics and MarTech Leader at Turkish Airlines Technology. His team recently implemented a sophisticated analytics framework that helps measure and optimize user experience across Turkish Airlines’ digital platforms.
Kamran shares insights on:
Tracking 400+ event-level dimensions to improve the booking journey
Ensuring clean, reliable data for better decision-making
Moving toward server-side tracking and qualitative analytics to uncover deeper insights
The impact of AI on analytics and the challenges of a cookieless future
This episode is packed with actionable takeaways for airline digital and UX leaders looking to leverage analytics for better user experiences and business results.
RESOURCES:
You can find the full article with key insights, quotes, and takeaways from this episode here:
https://diggintravel.com/airline-data-driven-ux-turkish-airlines/
The Diggintravel Podcast
If you are an airline or travel professional this is the show for you! Join our community of more than 4.000 pros to learn about all things digital. Podcast topics: Digital products and UX | Digital innovation | Conversion rate optimization | Ancillary revenue. Join us now to keep up with the challenges of the rapidly changing travel industry. Hosted by Diggintravel founder Iztok Franko, who spent more than 10 years helping travel companies grow their online revenue.
