Will Hood, Creative Director at The Academic Podcast Agency joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.

Show Highlights:

• I think the beauty of a podcast or radio is that it doesn't have to be that way. It has its own tricks of manipulating you, but at least it gives the impression that this is a real interaction between human beings being human

• I don't often pay for content because my life is so rampacked with digital content. I can't get through it all right. So the idea that I would pay for more stuff I'd have to, the perception would have to be that it was essential, listening and stuff that I really needed

• The best way to get information out of people is not to physically abuse them, but is to use the same kind of conversational techniques that any other powers would use.

Steve Pratt, Co-founder at Pacific Content joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.

Show Highlights:

• One of the most obvious things is, it is a voluntary subscription. You can't buy listens. It is not really about impressions. Like you have to get people interested enough in the concept of a show to try it, which is a big hurdle. And then it has to be so good that they want to subscribe and keep listening on an ongoing basis

• What's really interesting is I do think there is a job for everybody in the podcast industry. If they're working with clients to push them to be more and more creatively brave

• But the more that you make a show for an audience and the less you're making a piece of marketing about yourself, the better you're going to get, the better you're going to get it, finding success for your podcast, the better you're going to find success at building relationships, with potential customers at meeting your business goals and the better experience people are going to have in podcasting

• In audio we can paint pictures in people's minds. We can use sound design to make them feel things, and we can get a lot of time with them to explain complicated ideas or to tell really powerful, intricate stories. It's a phenomenal medium

• I would say thinking about the show itself is how you are differentiated and who are you trying to serve? And I think your point is very well taken that it's getting harder and harder to serve everybody, but podcasting is very effective at super serving niches.

Nathan Chan, CEO of Foundr Magazine joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.

Show Highlights:

• So we've actually found something you might find interesting is some of our biggest students or biggest customers that enroll in our programs or, become super fans of what we do, a lot of them all listened to the podcast quite heavily, which I also find very interesting

• We've got now over like almost 400 episodes, and some of these people we speak to don't give time to many people. Like their time is their greatest asset and we can get like half an hour, sometimes even 45 minutes on this person and, what they share their experiences, their lessons, like it's just gold man

• Recently, we've been going really hard, like the past six months on Pre-production. Our interviews are getting better and better and better, and we're seeing better growth from the podcast, which is amazing

• But one thing I can tell you is, I've definitely got better at asking better questions and it's definitely helped me find a way to tune my gut

• I believe that my time could be better spent helping more people grow the brand, creating cool stuff, doing that versus creating content and being on the tools, it's actually one of the last things that I'm on the tools on.

Rock Felder, Co-Founder & CFO of SquadCast joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.

Show Highlights:

• One of the disservices a lot of us folks in the podcasting industry might've done was, promoting podcasting for being accessible or a low barrier to entry

• The quality is rising to the top and so now that's becoming more and more common for regular indie podcasters to take their quality a lot more seriously

• A huge topic of discussion for us at squad cast was really educating and informing our guests and the hosts on why they should wear headphones. It wasn't really obvious to people that headphones would impact the quality of their podcast or their conversation

• We like to have a lot of data on what equipment podcasters are using and we are seeing that in the last couple of years more and more people are wearing headphones and not recording straight into their computer mic

• There is something really special about on-demand content that is produced and edited and much more professional than that something on clubhouse

• I'm really trying to be a good resource for our customers that when they do reach out and ask for advice, whether it's on, growing their show or how to get, how to monetize, like all the usual stuff that comes up, like I want to be a good resource for them to not just start podcasting, but again, continue to grow their show and stay in podcasting

Todd Cochrane, CEO of Blubrry Podcasting joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.

Show Highlights:

• Number one discovery vehicle of podcasts right now is Google

• We're really focused internally on helping independent podcasters grow their shows at the same time, there's going to be potentially more consolidation, which can be more acquisitions

• Private podcasting has become a bigger thing since the pandemic, because they want a secure way of communicating with their team members

• A lot of companies are trying to position themselves to be acquired in and  it's really building up bottom lines for us

• I think that until someone comes to us with a big enough cheque with enough zeros and the right attitudes, I think we're going to continue to be focused on helping content creators, but I think in the end, the space really has to start paying attention to these partners to grow their show

• Some of us did something similar, some of us did something well different, but we basically cross promoted each other to the point where our audiences really merged and there was just this tight cohesiveness and we had some people were listening two or three shows and network, some are listening to four, some people left my show to go to their show, but some people left their show to come to mine.

Mike Jensen, Chief Business Officer of Kast Media joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.

Show Highlights:

• I absolutely believe in having good writing skills and faith, but we still need to make that connection to people to understand some of the human elements around what is the decision-making. What concerns do you have about brand safety? What things are you listening to? Because we know that'll impact the decisions they make about what they want to buy

• I'm telling you that host endorsement and messaging in a podcast, which has no offense to broadcast radio, a little less ad load in it, has been the most impactful ROI vehicle that I've ever sold in my entire life

• One of the things that makes for a good sponsorship is an authentic read. And I think for the brand, you have to be honest with your brand, like who are you?

• We do benefit by being a network and we can promote our shows, but promoting shows to the wrong audience, certainly doesn't work very well

• it's not like the digital way where you could just go buy clicks. I hope it doesn't become that. I hope there isn't a way that you could go buy listens, but right now, you cannot. And so at least you've got this authenticity to the audience that's our building in podcasts.

David Bain, Founder of Casting Cred joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.

Show Highlights:

• I imagine the B2B sales cycle to be a lot longer than B2C. And I think that gives podcasting a wonderful opportunity

• From a business perspective, I'm imagining that a podcast is a content marketing opportunity

• They don't necessarily have to be mutually exclusive. Podcasts can be recorded, of course, at the same time as video. And you can have top of mind, the idea to collate a few episodes together in the end to create some longer product

• If you're doing a podcast, ideally as subject matter for a podcast, I advise that you're looking for the overarching category of content that your business sits under. So you're not talking about specifically what your products and services do, you're talking about certainly something that's of interest to the listener, but you're talking about the category of content that will end up being an interesting series of content

• The five step process that I tend to encourage B2B brands to go through is fairly common to other marketing models out there. It's attract, assure, connect, nurture and convince

• I would define B2B business opportunity and podcasting to be a content marketing opportunity. So an opportunity just to keep that brand top of mind.

Steve Stine, Founder & Host of Inside Asia Podcast joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.

Show Highlights:

• Point of leadership. Every great tale has a hero. And I'd say in our modern context, the hero is a leader, the corporate leader, the organizational leader, the political leader

• These are probably some people who have a natural ability when they tell a story, it could be just around a dinner table or it could be in front of an audience of a thousand. They just naturally lean into ideas or images or descriptions that they probably have come up with, which is why I think it's so essential for all of us, young people and all, to read and to listen and to not give up on the old tales, the old stories. They're repeatable and they're essential that they're repeatable because it perpetuates the reason for who we are and why we are. It's not just an old story

• That is probably one of the most powerful things you can do as a leader to say, "I'm investing my trust and belief in you at this moment in giving me a thoughtful response. Even if you don't have an answer, it's not like I'm going to punish you for that. But I really trust and believe that you have something to offer right now

• Once you ask, what do you think we should do? Or what would be your suggestions you empower. And that's the empowering process through this new leadership paradigm, which is the challenge for many traditional leaders who've been told to just hand down the marching orders and expect people to do it

• If you do not get an organization involved at all levels, frontline, middle management, and top leadership you cannot be a purpose-driven organization. 

Chloë Thomas, Podcast Host and Author of eCommerce MasterPlan joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.

Show Highlights:

• The thing no one tells you when you get into podcasting. It's not glamorous. It's all about organization

• The primary focus of my entire business now is on growing the two podcasts and growing the sponsorship income that comes from them. So we've now pivoted completely to a content company rather than a consultancy

• Our best sponsors are the ones who are just after brand-awareness and they want to be, if someone's thinking about e-commerce, they want to be there. And those are by far and away, the easiest sponsors to work with

• The reason I've not put a lot of money into advertising so far is because I haven't yet found a good way of tracking the impact of the advertising because to tie a Twitter ad to a play is incredibly difficult. So I've been trying to get my head around a way to do it. And I think I'm just gonna give up with tracking it through to podcasts and instead track it through to email signups on the websites

• I've spent the last almost 20 years looking at how Google play their algorithms, how Facebook, how everyone plays their algorithms and money comes into it sooner or later in every way possible. So yeah, it's going to be really fascinating to see how this space evolves in the next couple of years. 

Ollie Guillou, Founder & Podcast Producer at OG Podcasts joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.

Show Highlights:

• What's happened I think with podcasts a little bit too much is that people are looking for the next big guest to interview. And most of their episodes are very reliant on who they have on their show rather than who they are as people as individuals

• I think personality driven programming needs to be a bigger part of the podcasting space because you want to fall in love with who you're listening to. You don't want to have to fall in love with each and every guest because there's going to be guests and probably more often than not that you don't like, or you're not interested in. And that shouldn't be the determining factor on whether or not you choose to tune into that podcast

• There's this sort of illusion in podcasting because it's easily accessible that anybody can do it. And I don't necessarily think that is true. I don't think it is something that you can just, buy a microphone, set up and off you go, you're going to be the next big podcaster. And it takes a special kind of person, or it takes a lot of training experience and working hard at it before you can become that person, the likes of radio one presenters or any commercial station you can think of they've got that wow factor because they've been training at it for years and years

• I think what the big companies are doing at the moment in podcasting, this sort of big production company seem to be leaning more towards that really narrative feature led programming rather than just the strict head-to-head interview, because they've seen the value in making it a craft, making something really special out of the content

• You don't have to have a team of six doing immense levels of research to put out a good podcast, but you just have to make it a little bit unique. Do something which just breaks the mold a little, but doesn't reinvent the wheel so that you're not investing too much extra time in. And I know a lot of this comes down to time when it's amateur podcasts, but small tweaks to the standard format, I think can make all the difference

• Driving audience engagement is hard because it's really difficult to figure out what question people are going to want to bite on? Because no one's going to respond to a generic call to action. They want something very specific that they care about, that they're going to spend the time writing in about.

Olli Sulopuisto, Founder & CEO at Jaksomedia joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.

Show Highlights:

• Many of the most interesting podcasters are still coming from outside the traditional circles, Also that is something that the finished journalistic organizations, the bigger and the smaller ones are struggling with

• The means of production yet again, they have become way cheaper and basically now most middle-class, even working class people do have access to them

• Another thing that is interesting is that we see in Finland maybe the similar kind of thing that is happening in the U S but on a smaller scale that traditionally underrepresented voices seem to have found a good foothold in, in podcasting

• Whenever a new medium comes along or a new service that gets popular, a social media service, then that's the gold rush.

Neil Cowling, Founder of Fresh Air Production joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.

Show Highlights:

• Normally it's not where they end up because our job is to try and persuade them to create something that doesn't just serve their purpose, but obviously serves the listener's purpose 

• It doesn't really matter what you want to say to start with, we'll get to that. The point is who do you want to listen to and why do you want them to listen?

• Lots of organizations, and as you say, it might be a software company, it might be a shipping company, whatever, lots of the stories that are fascinating to people don't exist at the top level. They exist on the shop floor. They exist in the port that you operate in or the place where your customers are. And so taking your head out of the sand and looking for where those stories are and how you can tell them is the conversation that you need to have around what would make a great story.

• Good clients, the ones who stick with you are the ones who listen to that advice and then take it on

• We use case studies and we use case studies a lot in our podcast, because again, that's how to get from dry corporate conversation into storytelling.

Michael Bernsteiner, Audio Producer at burnstone AUDIO joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.

Show Highlights:

• It's really you have to do a lot more than it sounds like in the real world because you have just to over do everything that it sounds appropriate, that really people get the whole story of that. And like for a sound designer it really focused on the layers and every detail. So that you get this whole sound package

• I think with audio drama, it's the same. So a lot of stuff is done afterwards. So really creating this whole sound scene with every sound you need. And is it the footsteps or a siren that is far away or even close to you. It doesn't matter. So yeah, I think it's a lot of effort going into that

• I'm learning every day, about new podcasts and agencies and studios, but I really like this storytelling stuff nowadays. It’s really sometimes great produced and you need a lot of time and people and everything. So it's not that easy, but like I said before, you can record it on the phone or somewhere else. So if you have this podcast with sound design and music and like a voice that is just guiding you through it, it's really professionally recorded

• And like I said, I think with food probably if you hear this sound effect, it's coming along with, doesn't matter what you're doing in the kitchen, then you probably could also smell it in some way, you have these memories, not just sound wise, you see it, you smell it. And this I think is great because all your senses just catch on your senses

Pascal Hughes, CEO of Noiser Podcasts joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.

Show Highlights:

• And yeah, sometimes it's like a challenge, like taking out the fiction and the myth and finding out what's true

• I think for us, our big thing is, do we think it's a cool story or an interesting story? And if everyone on the team says yes to it, we go for it. And that's our commissioning process

• If you can do it on your own I think go for it. The whole kind of like, commissions are fantastic, but equally the advertising industry is growing like wildfire and there's so many more brands coming into the industry now that it's much more viable now to have your own original with advertising in than it was two, three years ago, when I first started making shows

• 4The key is to have the waterfall advertising model, where you're always going for the highest possible CPM. But if for whatever reason you don't get that you have different backups in place

Ron Baetiong, Founder and CEO at Podcast Network Asia joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.

Show Highlights:

• In order for us to support a show, we need to be able to ROI on it. We want to monetize that show because if we don't monetize that show will also sink the whole boat. So we can't afford to do that 
• Podcasts are amazing in terms of persuasion and conversion, which you don't get in other digital media at the moment

• If you want to be popular overnight, then you have to go to TikTok, Instagram, or whatever, where you can be an overnight success, but in podcasts, it's hard to wing it because it's all about substance and education at the forefront. You can't just, throw random, stupid content out there. And this is an intellectual medium. So you have to be a gritty in a way to always refuel your tank, to put content that's valuable with your target audience

• There is a mighty skill gap in podcasting. I've seen people that are domain experts, but have challenges in terms of communicating how they want to do it, and that's where they really dropped the ball

• There's one common metric that people always forget to measure if your podcast is good, and if you're really resonating with their target market and for us, it's all about retention.

Sophie Hind, Managing Director at voiceworks.ai joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.

Show Highlights:

• A good podcast is not a tell situation, it's going to leave the listener with something valuable and information that's presented I think in a really clear, easy to understand way

• Another thing that's so key about audio is it's got to be conversational, what people love about podcasts is their authenticity

• Having the experience of creating content for the ear and not the eye is a massively different skill

• There's so much content out there. It's almost clogging. It's making it very hard for us to discover the great stuff 

• Podcasts should be offering something different to what's live and it's just like recording in the old days a video of a TV show and shoving it out there for the moment.

Rhys Waters, Co-Founder & Producer Company of Podstarter joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.

Show Highlights:

• Comedy is a great example because it is one of the most popular genres, one of the most competitive, and one of the hardest to kind of rise in

• The emphasis on launching a podcast, if you put that time and energy, because it does take a lot of time and a lot of effort to launch, to develop a show that is going to work first, then also to make it, and then also to promote it and get it to grow. But if you put all that time and effort into appearing on shows that already exist and approach them in a meaningful way where it's not kind of a mass email

• Don't just go on any podcast. You've got to make sure that you almost fit seamlessly with what they're doing as hosts and the energy they've got

• The quality of that engagement is a real indicator on how much of an impact it will have

• The most growth that we've made with some of the brands is thinking about the podcasts from the point of view of building a community around the podcast

• People will leave terrible reviews, but other people will leave very good reviews. And what you've got to do is focus on nurturing those people who are those really engaged listeners at the top of the listener pyramid

• I think opening a dialogue with your listeners and not seeing them as a mass of an audience, understanding that you need that two way conversation.

Traci DeForge, Founder of Produce Your Podcast joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.

Show Highlights:

• I really enjoy, love and feel very strongly about podcasting being not only just a content creation tool, but also a marketing tool for scalability and for the growth of businesses.

• In any industry of any type or any launch of any type, you're going to have a competitive landscape. That's just part of doing business, being in business and the saturation of marketing messaging in general is a competitive landscape.

• Podcasting is the one medium that is a pull medium versus a push medium. And that's why vertical niches and highly engaged, targeted audiences are beneficial in podcasting because they are choosing to show up and spend the time with you, they are making a conscious decision to choose, to listen to your podcast, watch your podcast, engage in your podcasts instead of someone else's.

• If you are doing a primarily guest oriented show, you can set your podcast up to at the beginning, maybe you talk through breaking news at that point then you evolve into the, really more in depth conversation with your guest on a specific topic, and then transition before you close into a segment that provides a very specific knowledgeable focused piece of content.

• The beautiful thing about podcasting is it's a low barrier entry. The challenge about podcasting is it's a lower barriered entry.

• The host that listens is often a better host and are better interviewer than a host that doesn't listen and is always trying to make it about their opinion. 

• It is consistency that is a critical factor in the quality of your podcast and building the audience growth.

• Podcasting has gained so much growth and inspiration and engagement because it is different from traditional radio and I think it's important to embrace that. 

• if you could be creating the most intriguing fascinating content there is, but if it hurts to listen to it, or it's hard to watch it, then people will not come back to it because it's human nature.

Jorge Gonzalez, Founder at Nodalab joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.

Show Highlights:

• We're seeing the emergence of networks with big budgets and so these networks can create high quality shows.

• Now you're seeing Spanish audiences, like a booming period where we're seeing a lot of new companies like podcast networks. Just New in the game and doing a lot of high quality shows.

• Now you're seeing that trend shift toward, people who are listening to podcasts in Spanish because they're getting that good, and that's had like a domino effect where now, we can see that more people like famous people are getting into it.

• You're seeing a lot of interview style podcasts, you're seeing a lot of cross-promotion so you can see the same guy being interviewed by all of the podcasters and definitely there's a scene where there are some key players that are cross-promoting between each other and comedians, you see a lot of comedians guys who were doing stand ups and who had their Netflix specials. They're very likely to have a podcast as well.

• I think podcasting can bring us a perspective into different areas of Mexico and the stories that you wouldn't otherwise listen to.

• Being an audio guy, I think that there is very rich sound design storytelling. That's what really excites me the most. And I think these mediums give you a limitless canvas of exploration. Like you can do anything to you. And that's one of the things I love the most.

Tony Skinner, Owner of Podcast My Business joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.

Show Highlights:

• The purpose of a podcast is that you record it once, and you can use it multiple times in multiple ways. So you've got the audio with the podcast and then you can convert it to text, or can use that in a blog on your website.

• So video is expensive, it's difficult to do, requires a lot of setup, one person can't, it's very difficult to talk straight to the camera and again, you still want to interview, and then you've got to do the post production. There's a lot more post production with the video than there is for the podcast. Yeah. So it's easier and quicker with a podcast.

• I got into podcasting a year and a half, two years ago because I was looking at the SEO landscape and I looked at voice search. And I believe voice search is the future of SEO and the internet.

• Podcasting is a way that you can benefit by providing the voice search capability on your website that Google will be looking for because Google is actually capable of analysing the podcast, understanding the words that are being spoken and matching that to a user's search.

• If you want to get involved in voice search, then you need to be producing content. That's using a voice.