Todd Cochrane, CEO of Blubrry Podcasting joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.
Show Highlights:
- Number one discovery vehicle of podcasts right now is Google
- We're really focused internally on helping independent podcasters grow their shows at the same time, there's going to be potentially more consolidation, which can be more acquisitions
- Private podcasting has become a bigger thing since the pandemic, because they want a secure way of communicating with their team members
- A lot of companies are trying to position themselves to be acquired in and it's really building up bottom lines for us
- I think that until someone comes to us with a big enough cheque with enough zeros and the right attitudes, I think we're going to continue to be focused on helping content creators, but I think in the end, the space really has to start paying attention to these partners to grow their show
- Some of us did something similar, some of us did something well different, but we basically cross promoted each other to the point where our audiences really merged and there was just this tight cohesiveness and we had some people were listening two or three shows and network, some are listening to four, some people left my show to go to their show, but some people left their show to come to mine.
