Mike Jensen, Chief Business Officer of Kast Media joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.
Show Highlights:
- I absolutely believe in having good writing skills and faith, but we still need to make that connection to people to understand some of the human elements around what is the decision-making. What concerns do you have about brand safety? What things are you listening to? Because we know that'll impact the decisions they make about what they want to buy
- I'm telling you that host endorsement and messaging in a podcast, which has no offense to broadcast radio, a little less ad load in it, has been the most impactful ROI vehicle that I've ever sold in my entire life
- One of the things that makes for a good sponsorship is an authentic read. And I think for the brand, you have to be honest with your brand, like who are you?
- We do benefit by being a network and we can promote our shows, but promoting shows to the wrong audience, certainly doesn't work very well
- it's not like the digital way where you could just go buy clicks. I hope it doesn't become that. I hope there isn't a way that you could go buy listens, but right now, you cannot. And so at least you've got this authenticity to the audience that's our building in podcasts.
