Rhys Waters, Co-Founder & Producer Company of Podstarter joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.

Show Highlights:

• Comedy is a great example because it is one of the most popular genres, one of the most competitive, and one of the hardest to kind of rise in

• The emphasis on launching a podcast, if you put that time and energy, because it does take a lot of time and a lot of effort to launch, to develop a show that is going to work first, then also to make it, and then also to promote it and get it to grow. But if you put all that time and effort into appearing on shows that already exist and approach them in a meaningful way where it's not kind of a mass email

• Don't just go on any podcast. You've got to make sure that you almost fit seamlessly with what they're doing as hosts and the energy they've got

• The quality of that engagement is a real indicator on how much of an impact it will have

• The most growth that we've made with some of the brands is thinking about the podcasts from the point of view of building a community around the podcast

• People will leave terrible reviews, but other people will leave very good reviews. And what you've got to do is focus on nurturing those people who are those really engaged listeners at the top of the listener pyramid

• I think opening a dialogue with your listeners and not seeing them as a mass of an audience, understanding that you need that two way conversation.