Chloë Thomas, Podcast Host and Author of eCommerce MasterPlan joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.

Show Highlights:

• The thing no one tells you when you get into podcasting. It's not glamorous. It's all about organization

• The primary focus of my entire business now is on growing the two podcasts and growing the sponsorship income that comes from them. So we've now pivoted completely to a content company rather than a consultancy

• Our best sponsors are the ones who are just after brand-awareness and they want to be, if someone's thinking about e-commerce, they want to be there. And those are by far and away, the easiest sponsors to work with

• The reason I've not put a lot of money into advertising so far is because I haven't yet found a good way of tracking the impact of the advertising because to tie a Twitter ad to a play is incredibly difficult. So I've been trying to get my head around a way to do it. And I think I'm just gonna give up with tracking it through to podcasts and instead track it through to email signups on the websites

• I've spent the last almost 20 years looking at how Google play their algorithms, how Facebook, how everyone plays their algorithms and money comes into it sooner or later in every way possible. So yeah, it's going to be really fascinating to see how this space evolves in the next couple of years.