Pascal Hughes, CEO of Noiser Podcasts joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.
Show Highlights:
- And yeah, sometimes it's like a challenge, like taking out the fiction and the myth and finding out what's true
- I think for us, our big thing is, do we think it's a cool story or an interesting story? And if everyone on the team says yes to it, we go for it. And that's our commissioning process
- If you can do it on your own I think go for it. The whole kind of like, commissions are fantastic, but equally the advertising industry is growing like wildfire and there's so many more brands coming into the industry now that it's much more viable now to have your own original with advertising in than it was two, three years ago, when I first started making shows
- 4The key is to have the waterfall advertising model, where you're always going for the highest possible CPM. But if for whatever reason you don't get that you have different backups in place
