Sophie Hind, Managing Director at voiceworks.ai joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.
Show Highlights:
- A good podcast is not a tell situation, it's going to leave the listener with something valuable and information that's presented I think in a really clear, easy to understand way
- Another thing that's so key about audio is it's got to be conversational, what people love about podcasts is their authenticity
- Having the experience of creating content for the ear and not the eye is a massively different skill
- There's so much content out there. It's almost clogging. It's making it very hard for us to discover the great stuff
- Podcasts should be offering something different to what's live and it's just like recording in the old days a video of a TV show and shoving it out there for the moment.
