Tony Skinner, Owner of Podcast My Business joins Graham Brown in this episode of The Age of Audio. The Age of Audio is a series of conversations with thought leaders and changemakers in the world of audio. Podcasts, Radio, Social Audio and Data are converging to create engaging and authentic content for a new generation of listeners. To get access to all the audio conversations and book content for Age of Audio, go to theageofaudio.com.

Show Highlights:

• The purpose of a podcast is that you record it once, and you can use it multiple times in multiple ways. So you've got the audio with the podcast and then you can convert it to text, or can use that in a blog on your website.

• So video is expensive, it's difficult to do, requires a lot of setup, one person can't, it's very difficult to talk straight to the camera and again, you still want to interview, and then you've got to do the post production. There's a lot more post production with the video than there is for the podcast. Yeah. So it's easier and quicker with a podcast.

• I got into podcasting a year and a half, two years ago because I was looking at the SEO landscape and I looked at voice search. And I believe voice search is the future of SEO and the internet.

• Podcasting is a way that you can benefit by providing the voice search capability on your website that Google will be looking for because Google is actually capable of analysing the podcast, understanding the words that are being spoken and matching that to a user's search.

• If you want to get involved in voice search, then you need to be producing content. That's using a voice.