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Purpose + Profit Podcast
Jessica Sato
68 episodes
17 hours ago
Navigating Economic Downturns: Adapting Your Sales and Marketing Strategy In this episode of the Purpose and Profit Podcast, Jess Sato continues the discussion on managing business growth during economic slowdowns. She addresses the common question of whether to lower prices and explains why maintaining your value and adapting your message is more effective. Jess outlines four psychological buyer types identified by Harvard Business Review researchers and offers strategies for selling to eac...
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Entrepreneurship
Business
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All content for Purpose + Profit Podcast is the property of Jessica Sato and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Navigating Economic Downturns: Adapting Your Sales and Marketing Strategy In this episode of the Purpose and Profit Podcast, Jess Sato continues the discussion on managing business growth during economic slowdowns. She addresses the common question of whether to lower prices and explains why maintaining your value and adapting your message is more effective. Jess outlines four psychological buyer types identified by Harvard Business Review researchers and offers strategies for selling to eac...
Show more...
Entrepreneurship
Business
Episodes (20/68)
Purpose + Profit Podcast
How To Sell Smart In A Slower Market
Navigating Economic Downturns: Adapting Your Sales and Marketing Strategy In this episode of the Purpose and Profit Podcast, Jess Sato continues the discussion on managing business growth during economic slowdowns. She addresses the common question of whether to lower prices and explains why maintaining your value and adapting your message is more effective. Jess outlines four psychological buyer types identified by Harvard Business Review researchers and offers strategies for selling to eac...
Show more...
2 weeks ago
28 minutes

Purpose + Profit Podcast
What Happens When Your Business Growth Just... Stops?
Navigating Business Stagnation: Strategies for Renewed Growth In this episode of the Purpose and Profit Podcast, Jess Sato addresses a common issue faced by business owners: stagnation and slowed growth. Offering personal insights and referencing industry data, she explores why businesses experience cycles of rapid growth and slowdowns. Jess highlights the importance of clarity in messaging, the evolution of consumer behavior, and the need to adjust marketing strategies to remain relev...
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3 weeks ago
33 minutes

Purpose + Profit Podcast
BONUS: Podcast Takeover with Jess Sato and Shawn Teasley
In this unique host takeover episode of the Purpose and Profit Podcast, Jess Sato hands over the mic to Shaw Teasley. Jess shares insights from her recent trip to Egypt, exploring the powerful connections she felt and the enriching interactions with female entrepreneurs across various sectors. The conversation delves into themes of legacy, alignment, and the global sisterhood, shedding light on the transformative impact of travel and deep cultural exchange. Jess discusses h...
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4 weeks ago
51 minutes

Purpose + Profit Podcast
Beyond the Monuments: Women Building Egypt’s Future
Empowering Women Entrepreneurs in Egypt: Stories of Impact and Legacy Jess Sato continues her journey from Egypt, shifting her focus from the ancient legacies of women leaders to the modern women building Egypt's future. Highlighting inspiring stories of women like Asmaa, Laila, Iman, Soha, and Nirvana, Jess underscores how these women are transforming their communities through bold ideas and impactful actions. Jess emphasizes the importance of voicing and acting on imperfect ideas to ...
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1 month ago
19 minutes

Purpose + Profit Podcast
Egypt's Ancient Legacy of Women Leaders
The Power of Big Ideas and Ancient Legacy from Cairo, Egypt In this episode of the Purpose and Profit Podcast, Jess Sato broadcasts live from Cairo, Egypt, revisiting a country that shaped her early years and global perspective. Jess shares her transformative experiences as a female business owner and teacher at the American University in Cairo, conducting workshops for female entrepreneurs and leaders. She discusses important topics such as visibility, leadership, and the legacy of po...
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1 month ago
25 minutes

Purpose + Profit Podcast
BONUS: Unpacking Big Ideas with Lisa Katona Smith
BONUS Episode of The Purpose and Profit Podcast with Lisa Katona Smith In this special episode of the Purpose and Profit Podcast, Lisa Katona Smith, TEDx speaker, educator, and author of Parallel Recovery shares her journey from teaching to pioneering an approach that supports families facing mental health and substance use challenges. Jess and Lisa discuss the importance of person-focused language, the role of families in the recovery process, and the personal experiences that led her...
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1 month ago
51 minutes

Purpose + Profit Podcast
The Moment in Business No One Talks About
Navigating the Precipice: Unleashing Your Big Idea In this episode of the Purpose and Profit Podcast, Jess Sato concludes a three-part series on women navigating the messy middle in business. Highlights include insights into the frustration and disconnect business owners often feel, with emphasis on the pivotal moment before transformative change, aka the precipice. Jess shares the compelling journey of Lisa Katona Smith, detailing her evolving leadership, from community support f...
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2 months ago
17 minutes

Purpose + Profit Podcast
You Don't Need A New Funnel!
In this episode of the Purpose and Profit Podcast, Jess Sato continues the series on real-life women who have overcome misalignments in their businesses to achieve rapid growth. Highlighting the importance of clarity and effective messaging, Jess shares the story of Jennifer Nelson, a successful realtor who struggled to communicate her value concisely. Through targeted messaging strategies, Jennifer was able to stand out in a saturated market. Business challenges often stem ...
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2 months ago
16 minutes

Purpose + Profit Podcast
What Happens When You're Building The Wrong Business?
In this episode of the Purpose and Profit Podcast, Jess Sato discusses what happens when you realize you're building the wrong business. This is the first episode in a three-part series, featuring high-achieving, purpose-driven women who sought Jess’s guidance to realign their ventures. Jess shares the story of Jen Morris, who transitioned from a successful health and wellness business to founding "Renegade Motherhood," a progressive community for mothers who are also running businesses...
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3 months ago
16 minutes

Purpose + Profit Podcast
When your message hits an upper limit
In this episode of the Purpose and Profit Podcast, Jess Sato explores the concept of the "upper limit problem," a term coined by Gay Hendricks in his book The Big Leap. Jess explains how this subconscious ceiling can affect your messaging and overall success. She shares her personal experience with overcoming her big idea threshold and emphasizes the importance of speaking unvarnished truths. She provides practical exercises to help listeners identify and articulate their core bel...
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3 months ago
14 minutes

Purpose + Profit Podcast
You Already Have a Big Idea… Even If You’re Not Sure You Do!
In this episode of the Purpose and Profit Podcast, Jess Sato delves into the concept of the "big idea", addressing common fears and misconceptions surrounding it. She shares her personal journey of wrestling with her own big idea and offers insights into the hurdles of clarity and permission. Jess encourages entrepreneurs to recognize the truths they've been holding back and provides three introspective questions to help uncover their big ideas. Tune in to learn how to navigate th...
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3 months ago
15 minutes

Purpose + Profit Podcast
BONUS: Clarity is the new power move
BONUS #3: Creating Clarity in Chaotic Times In the final episode of a special three-part series, business growth and visibility strategist Jess Sato emphasizes the importance of clarity in navigating business uncertainties. Jess delves into why internal clarity is crucial in volatile environments, offering actionable questions to help business owners gain focus and alignment. She shares personal insights, tools, and invites listeners to distill their ideas into coherent strategies and v...
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4 months ago
12 minutes

Purpose + Profit Podcast
BONUS: Investing In your business in uncertain times
BONUS #2: Strategic Investing in Uncertain Times In the second bonus episode in this Navigating Uncertainty series, Jess Sato discusses how to strategically invest in your business during uncertain economic and social times. Jess underscores the importance of not retreating but rather doubling down on alignment and strategy to create clarity and momentum. She shares her own experience of auditing business expenses, making strategic cuts, and investing in long-term growth opportunities, ...
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4 months ago
17 minutes

Purpose + Profit Podcast
BONUS : When Nothing Is Working In Your Business
Navigating Business Challenges: A Bonus Series In the first of 3 bonus episodes of the Purpose and Profit podcast, Jess Sato addresses the widespread struggles faced by female business owners amid economic uncertainty, political chaos, and a trust deficit in the industry. Jess outlines a step-by-step strategy to stabilize business operations, reconnect with strengths, assess and realign business goals, seek support, and rebuild with intention. This episode aims to provide actionab...
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4 months ago
25 minutes

Purpose + Profit Podcast
Why Investing in Women’s Ideas Is the Smartest Move We Can Make
Amplifying Women's Voices: The Smart Investment Society Needs In this episode of the Purpose and Profit Podcast, host Jess Sato discusses the crucial importance of investing in women's ideas from both societal and business perspectives. Inspired by International Women's Day, Jess delves into data highlighting the success and profitability driven by women-led businesses. She challenges listeners to acknowledge the systemic barriers that women face, especially under an administration th...
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4 months ago
10 minutes

Purpose + Profit Podcast
The Moment You Ask for What You Want, Everything Changes
Asking for What You Deserve: The Transformative Power of Owning Your Value In the fourth and final episode of the 'Why Isn't It Working?' series on the Purpose and Profit Podcast, host Jess Sato explores the critical importance of asking for what you truly deserve in your business. Through a personal story involving a canceled trip and a $27,000 contract, Jess highlights the systemic challenges women face in asserting their value. Jess discusses how reclaiming your voice and setting clea...
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5 months ago
13 minutes

Purpose + Profit Podcast
It's Not Confusion. It's a Lack of Clarity.
Finding Clarity: Cleaning Your Business Lenses In this episode of the Purpose and Profit Podcast, host Jess Sato discusses the common challenges business owners face when they feel stuck or disconnected from their core idea. Jess uses the analogy of dirty glasses to explain how old identities, mixed messages, and vague offers can obscure our vision. She emphasizes the importance of gaining clarity on one's big idea to align business efforts and strategies effectively. Jess shares her per...
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5 months ago
10 minutes

Purpose + Profit Podcast
You Don’t Need to Burn It All Down
Strategic Restructuring: Avoiding the Trap of Burning Your Business To The Ground In this episode of the Purpose and Profit Podcast, host Jess Sat continues the four-part series 'Why Isn't This Working?' by discussing the frustration business owners feel when they are "rootbound" and the urge to burn everything down is at an all time high She emphasizes that starting over isn't necessary; instead, a strategic rebuild is key. Jess draws parallels to her own experience of creating the perf...
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6 months ago
14 minutes

Purpose + Profit Podcast
You’re Not Burned Out. You’re Rootbound
Breaking Free from Business Stagnation: Identifying When It's Time to Repot In this episode of the Purpose and Profit Podcast, host Jess Sato introduces a four-part series titled, "Why Isn't This Working Now?" Jess shares personal experiences and discusses the common struggles of successful entrepreneurs who feel stagnant despite their accomplishments. She uses the metaphor of a "rootbound" plant to illustrate how business owners often outgrow their current business models, leading to bur...
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6 months ago
13 minutes

Purpose + Profit Podcast
Building a bold business starts in the ring
Stepping into the Ring: Embracing Visibility for Business Success In this episode of the Purpose and Profit Podcast, Jess Sato shares a story inspired by a podcast episode from The Art of Manliness featuring boxing trainer Teddy Atlas. Jess discusses the parallels between boxing and business, emphasizing the importance of stepping into the ring, choosing visibility over excuses, and leaning into discomfort to achieve success. She highlights the necessity of being seen and heard to make ...
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7 months ago
18 minutes

Purpose + Profit Podcast
Navigating Economic Downturns: Adapting Your Sales and Marketing Strategy In this episode of the Purpose and Profit Podcast, Jess Sato continues the discussion on managing business growth during economic slowdowns. She addresses the common question of whether to lower prices and explains why maintaining your value and adapting your message is more effective. Jess outlines four psychological buyer types identified by Harvard Business Review researchers and offers strategies for selling to eac...