Navigating Economic Downturns: Adapting Your Sales and Marketing Strategy In this episode of the Purpose and Profit Podcast, Jess Sato continues the discussion on managing business growth during economic slowdowns. She addresses the common question of whether to lower prices and explains why maintaining your value and adapting your message is more effective. Jess outlines four psychological buyer types identified by Harvard Business Review researchers and offers strategies for selling to eac...
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Navigating Economic Downturns: Adapting Your Sales and Marketing Strategy In this episode of the Purpose and Profit Podcast, Jess Sato continues the discussion on managing business growth during economic slowdowns. She addresses the common question of whether to lower prices and explains why maintaining your value and adapting your message is more effective. Jess outlines four psychological buyer types identified by Harvard Business Review researchers and offers strategies for selling to eac...
You Already Have a Big Idea… Even If You’re Not Sure You Do!
Purpose + Profit Podcast
15 minutes
4 months ago
You Already Have a Big Idea… Even If You’re Not Sure You Do!
In this episode of the Purpose and Profit Podcast, Jess Sato delves into the concept of the "big idea", addressing common fears and misconceptions surrounding it. She shares her personal journey of wrestling with her own big idea and offers insights into the hurdles of clarity and permission. Jess encourages entrepreneurs to recognize the truths they've been holding back and provides three introspective questions to help uncover their big ideas. Tune in to learn how to navigate th...
Purpose + Profit Podcast
Navigating Economic Downturns: Adapting Your Sales and Marketing Strategy In this episode of the Purpose and Profit Podcast, Jess Sato continues the discussion on managing business growth during economic slowdowns. She addresses the common question of whether to lower prices and explains why maintaining your value and adapting your message is more effective. Jess outlines four psychological buyer types identified by Harvard Business Review researchers and offers strategies for selling to eac...
