Navigating Economic Downturns: Adapting Your Sales and Marketing Strategy In this episode of the Purpose and Profit Podcast, Jess Sato continues the discussion on managing business growth during economic slowdowns. She addresses the common question of whether to lower prices and explains why maintaining your value and adapting your message is more effective. Jess outlines four psychological buyer types identified by Harvard Business Review researchers and offers strategies for selling to eac...
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Navigating Economic Downturns: Adapting Your Sales and Marketing Strategy In this episode of the Purpose and Profit Podcast, Jess Sato continues the discussion on managing business growth during economic slowdowns. She addresses the common question of whether to lower prices and explains why maintaining your value and adapting your message is more effective. Jess outlines four psychological buyer types identified by Harvard Business Review researchers and offers strategies for selling to eac...
In this episode of the Purpose and Profit Podcast, Jess Sato explores the concept of the "upper limit problem," a term coined by Gay Hendricks in his book The Big Leap. Jess explains how this subconscious ceiling can affect your messaging and overall success. She shares her personal experience with overcoming her big idea threshold and emphasizes the importance of speaking unvarnished truths. She provides practical exercises to help listeners identify and articulate their core bel...
Purpose + Profit Podcast
Navigating Economic Downturns: Adapting Your Sales and Marketing Strategy In this episode of the Purpose and Profit Podcast, Jess Sato continues the discussion on managing business growth during economic slowdowns. She addresses the common question of whether to lower prices and explains why maintaining your value and adapting your message is more effective. Jess outlines four psychological buyer types identified by Harvard Business Review researchers and offers strategies for selling to eac...
