Navigating Economic Downturns: Adapting Your Sales and Marketing Strategy In this episode of the Purpose and Profit Podcast, Jess Sato continues the discussion on managing business growth during economic slowdowns. She addresses the common question of whether to lower prices and explains why maintaining your value and adapting your message is more effective. Jess outlines four psychological buyer types identified by Harvard Business Review researchers and offers strategies for selling to eac...
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Navigating Economic Downturns: Adapting Your Sales and Marketing Strategy In this episode of the Purpose and Profit Podcast, Jess Sato continues the discussion on managing business growth during economic slowdowns. She addresses the common question of whether to lower prices and explains why maintaining your value and adapting your message is more effective. Jess outlines four psychological buyer types identified by Harvard Business Review researchers and offers strategies for selling to eac...
Navigating Business Challenges: A Bonus Series In the first of 3 bonus episodes of the Purpose and Profit podcast, Jess Sato addresses the widespread struggles faced by female business owners amid economic uncertainty, political chaos, and a trust deficit in the industry. Jess outlines a step-by-step strategy to stabilize business operations, reconnect with strengths, assess and realign business goals, seek support, and rebuild with intention. This episode aims to provide actionab...
Purpose + Profit Podcast
Navigating Economic Downturns: Adapting Your Sales and Marketing Strategy In this episode of the Purpose and Profit Podcast, Jess Sato continues the discussion on managing business growth during economic slowdowns. She addresses the common question of whether to lower prices and explains why maintaining your value and adapting your message is more effective. Jess outlines four psychological buyer types identified by Harvard Business Review researchers and offers strategies for selling to eac...
