Navigating Economic Downturns: Adapting Your Sales and Marketing Strategy In this episode of the Purpose and Profit Podcast, Jess Sato continues the discussion on managing business growth during economic slowdowns. She addresses the common question of whether to lower prices and explains why maintaining your value and adapting your message is more effective. Jess outlines four psychological buyer types identified by Harvard Business Review researchers and offers strategies for selling to eac...
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Navigating Economic Downturns: Adapting Your Sales and Marketing Strategy In this episode of the Purpose and Profit Podcast, Jess Sato continues the discussion on managing business growth during economic slowdowns. She addresses the common question of whether to lower prices and explains why maintaining your value and adapting your message is more effective. Jess outlines four psychological buyer types identified by Harvard Business Review researchers and offers strategies for selling to eac...
BONUS: Investing In your business in uncertain times
Purpose + Profit Podcast
17 minutes
4 months ago
BONUS: Investing In your business in uncertain times
BONUS #2: Strategic Investing in Uncertain Times In the second bonus episode in this Navigating Uncertainty series, Jess Sato discusses how to strategically invest in your business during uncertain economic and social times. Jess underscores the importance of not retreating but rather doubling down on alignment and strategy to create clarity and momentum. She shares her own experience of auditing business expenses, making strategic cuts, and investing in long-term growth opportunities, ...
Purpose + Profit Podcast
Navigating Economic Downturns: Adapting Your Sales and Marketing Strategy In this episode of the Purpose and Profit Podcast, Jess Sato continues the discussion on managing business growth during economic slowdowns. She addresses the common question of whether to lower prices and explains why maintaining your value and adapting your message is more effective. Jess outlines four psychological buyer types identified by Harvard Business Review researchers and offers strategies for selling to eac...
