Navigating Economic Downturns: Adapting Your Sales and Marketing Strategy In this episode of the Purpose and Profit Podcast, Jess Sato continues the discussion on managing business growth during economic slowdowns. She addresses the common question of whether to lower prices and explains why maintaining your value and adapting your message is more effective. Jess outlines four psychological buyer types identified by Harvard Business Review researchers and offers strategies for selling to eac...
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Navigating Economic Downturns: Adapting Your Sales and Marketing Strategy In this episode of the Purpose and Profit Podcast, Jess Sato continues the discussion on managing business growth during economic slowdowns. She addresses the common question of whether to lower prices and explains why maintaining your value and adapting your message is more effective. Jess outlines four psychological buyer types identified by Harvard Business Review researchers and offers strategies for selling to eac...
What Happens When You're Building The Wrong Business?
Purpose + Profit Podcast
16 minutes
3 months ago
What Happens When You're Building The Wrong Business?
In this episode of the Purpose and Profit Podcast, Jess Sato discusses what happens when you realize you're building the wrong business. This is the first episode in a three-part series, featuring high-achieving, purpose-driven women who sought Jess’s guidance to realign their ventures. Jess shares the story of Jen Morris, who transitioned from a successful health and wellness business to founding "Renegade Motherhood," a progressive community for mothers who are also running businesses...
Purpose + Profit Podcast
Navigating Economic Downturns: Adapting Your Sales and Marketing Strategy In this episode of the Purpose and Profit Podcast, Jess Sato continues the discussion on managing business growth during economic slowdowns. She addresses the common question of whether to lower prices and explains why maintaining your value and adapting your message is more effective. Jess outlines four psychological buyer types identified by Harvard Business Review researchers and offers strategies for selling to eac...
