In this episode of Marketing for Doctors, host Bob Miglani and Justin from Hoot explore how the growing focus on longevity is changing patient expectations. From at-home blood tests to body scans, patients want proof and prevention, not just prescriptions. Bob explains how this mindset connects directly to dry eye care and why meibography should be a standard part of every comprehensive exam. By showing patients clear, visual evidence of gland loss, doctors can build trust, improve conve...

In this episode of Marketing for Doctors, Dr. Shefali Miglani shares the lessons she learned in building a successful dry eye practice from the ground up. Speaking from her own experience, she explains how to move beyond technical explanations and focus on education, empathy, and clarity to help patients understand their condition and commit to treatment. Dr. Miglani offers a step-by-step look at how doctors can communicate more effectively, earn trust, and convert patients without feeling sa...

What happens when a successful optometrist decides she is done with burnout, declining reimbursements, and being stuck in the insurance system? In this powerful episode of Marketing for Doctors, Bob and Dr. Shefali Miglani share the exact steps they took to transform a traditional practice into a thriving business focused on specialty care, patient education, and automation. Originally featured on Limitless MD, this conversation highlights how they built Hoot, a system that helps doctors incr...

Patients are not picking up the phone. They are not responding to your texts. And they are not showing up for their follow up visits. In this episode, Bob Miglani unpacks one of the biggest problems facing medical practices today: ghosting. Drawing from real stories and recent research, Bob explains why patients disappear. He explores the most common reasons, such as lack of urgency, unanswered questions, and fear of phone calls. More importantly, he shares clear strategies to help you increa...

In this powerful and personal episode, Dr. Shefali Miglani sits down with Bob Miglani to share the real story behind how they transformed a traditional optometry practice into a thriving specialty care clinic. From the frustrations of insurance dependence to the emotional toll of trying to do it all, Dr. Miglani opens up about the turning point that led her to embrace myopia management and the many obstacles along the way. Together, they reveal the one thing most marketing gurus never tell do...

What does it take to grow a dry eye clinic into a six-figure revenue stream? In this episode, Dr. Corey Langford shares his real-world journey—starting with LipiFlow back in 2016, adding IPL in 2021, and most recently incorporating radiofrequency (RF) into his treatment suite. From building a dedicated dry eye room to training his staff and refining patient education, Dr. Langford reveals the exact strategies that helped him boost patient throughput and generate over $250,000 in revenue—just ...

In this episode, we dive into a crucial topic for practice owners—how to elevate staff performance and boost conversion rates. Dr. Shefali Miglani shares key insights and real-world lessons from her own practice, addressing common concerns among doctors: How do you get your team moving in the right direction? How do you ensure associates and specialty care hires contribute effectively? Tune in as Dr. Shefali Miglani provides valuable strategies to help your staff operate at a higher level and...

In this episode of the Marketing for Doctors podcast, hosts Bob Miglani and Dr. Shefali Miglani dive into a real-life experience that highlights the challenges of converting patients in specialty care practices. Dr. Shefali shares her recent visit to a specialty dentist who charged thousands for treatment but ultimately failed to convert her into a paying patient. Join us as we explore what went wrong during the consultation, from the lack of patient education to unclear pricing and communica...

In this inspiring episode of the Marketing for Doctors Podcast, hosts Bob Miglani and Dr. Shefali Miglani kick off the New Year with powerful strategies to help medical professionals achieve their goals in 2025. Whether you run an optometry, ophthalmology, or dental practice, this episode is packed with actionable tips to convert more patients into specialty treatments. Join Bob and Shefali as they discuss the importance of setting clear, ambitious goals and taking massive, determined action ...

In Episode 15 of the Marketing for Doctors Podcast, host Bob Miglani welcomes Dr. Kim Friedman, an accomplished optometrist and vice president of education and scientific affairs at PRN Vision Group. Join us as Dr. Friedman shares her inspiring journey in the world of optometry, highlighting the importance of reinvention and specialization in practice. In this episode, you'll learn: How to successfully integrate a specialty, like dry eye management, into your practice while navigating the cha...

In Episode 14 of our podcast, join Bob Miglani as he dives into effective strategies for optometrists to pay off their $100,000 IPL RF devices while growing their dry eye business. Bob shares insights from his experience in marketing and his journey alongside his wife, Dr. Shefali Miglani, an optometrist who transformed her practice by implementing innovative marketing techniques. Listeners will learn about the psychology behind patient interactions, the importance of clear communication, and...

In this 13th episode of the Marketing for Doctors podcast, titled "Why Doctors Are Losing Trust and How to Get it Back," host Bob Migliani delves into the critical issue of trust in the doctor-patient relationship. As the CEO and founder of Hoot, Bob shares his insights on the factors contributing to the erosion of trust between doctors and their patients, including time constraints, the corporatization of medical practices, and the influence of social media on patient perceptions. Bob emphas...

In Episode 12 of "Marketing for Doctors," we dive deep into the world of social media and its relevance for healthcare professionals. Join hosts Bob Miglani, Dr. Pam Theriot, and Dr. Darryl Glover as they explore effective strategies for optometrists and other doctors to leverage social media to connect with patients, build trust, and enhance their brand presence. Discover how to create engaging content, the importance of authenticity, and the power of storytelling in establishing a personal ...

In this episode of the Marketing for Doctors podcast, host Bob Miglani is joined by Dr. Ann Hoscheit, a seasoned doctor and marketing advisor. Dr. Hoscheit shares valuable insights on upgrading marketing strategies for doctors, emphasizing the importance of planning and execution. From patient communication to staff training, she highlights the key elements that contribute to successful marketing in the medical field. Tune in to discover practical tips and expert advice to enhance your practi...

Welcome to the Marketing for Doctors podcast with host Bob Miglani. In this episode, Bob sits down with the legendary Dr. Harbir Sian, an optometrist and host of Canada's number one optometry podcast, 2020. Dr. Sian shares his journey of running three practices, including one of the early adopters of teleoptometry in Canada. Throughout the episode, Dr. Sian and Bob discuss the importance of marketing for doctors, the value of personal branding, and the impact of social media on building autho...

In this episode of the Marketing for Doctors podcast, host Bob Miglani brings in Sales Expert Haana Javed to delve into the world of doctor marketing, specifically focusing on optometrists. They discuss the transition from working hard to working smart in the medical field, emphasizing the importance of strategic marketing for doctors. From the challenges doctors face in balancing patient care and profitability to the effective marketing strategies optometrists can implement, this episode off...

In this episode of the Marketing for Doctors podcast, host Bob Migliani sits down with the renowned ophthalmologist, Dr. Bill Chynn, to discuss the key strategies and insights that have led to his marketing success in the medical field. Dr. Chynn shares his journey from pioneering LASEK surgery to becoming a top brand in the industry. He emphasizes the importance of integrating personal and professional life on social media, the power of multiple touchpoints in marketing, and the significance...

In this episode of the Marketing for Doctors podcast, host Bob Migliani interviews Dr. Ted Sees, a successful optometrist with specialty practices in Rockford and Belding, Michigan. Dr. Sees shares insights on why specializing in optometry is crucial in today's competitive market and how marketing plays a vital role in attracting the right patients. From social media strategies to community involvement, Dr. Sees discusses the evolution of marketing in his practice and offers valuable advice f...

Join host Bob Miglani in a captivating conversation with Dr. Brianna Rhue on the Marketing for Doctors podcast. Dr. Rhue, an optometrist turned tech entrepreneur, shares her journey from practicing medicine to owning and marketing her own business, Dr. Contact Lens. In this episode, Dr. Rhue delves into the importance of understanding the business side of healthcare and the value of measuring and improving marketing strategies for doctors. She emphasizes the need for doctors to shift from bei...

Join host Bob Migliani in this insightful podcast episode as he interviews Dr. Benjamin Chudner, the Chief Medical Officer at AEG Vision. Dr. Chudner shares his journey from being an optometrist to his current role, offering valuable advice and perspectives for optometrists looking to sell their practices or explore career options. Discover how AEG Vision is shaping the future of optometry and empowering practitioners to elevate patient care through strategic planning and collaboration.