In this episode of Marketing for Doctors, host Bob Miglani and Justin from Hoot explore how the growing focus on longevity is changing patient expectations. From at-home blood tests to body scans, patients want proof and prevention, not just prescriptions. Bob explains how this mindset connects directly to dry eye care and why meibography should be a standard part of every comprehensive exam. By showing patients clear, visual evidence of gland loss, doctors can build trust, improve conve...
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In this episode of Marketing for Doctors, host Bob Miglani and Justin from Hoot explore how the growing focus on longevity is changing patient expectations. From at-home blood tests to body scans, patients want proof and prevention, not just prescriptions. Bob explains how this mindset connects directly to dry eye care and why meibography should be a standard part of every comprehensive exam. By showing patients clear, visual evidence of gland loss, doctors can build trust, improve conve...
In this episode of the Marketing for Doctors podcast, hosts Bob Miglani and Dr. Shefali Miglani dive into a real-life experience that highlights the challenges of converting patients in specialty care practices. Dr. Shefali shares her recent visit to a specialty dentist who charged thousands for treatment but ultimately failed to convert her into a paying patient. Join us as we explore what went wrong during the consultation, from the lack of patient education to unclear pricing and communica...
Marketing for Doctors Podcast
In this episode of Marketing for Doctors, host Bob Miglani and Justin from Hoot explore how the growing focus on longevity is changing patient expectations. From at-home blood tests to body scans, patients want proof and prevention, not just prescriptions. Bob explains how this mindset connects directly to dry eye care and why meibography should be a standard part of every comprehensive exam. By showing patients clear, visual evidence of gland loss, doctors can build trust, improve conve...
