In this episode of Marketing for Doctors, host Bob Miglani and Justin from Hoot explore how the growing focus on longevity is changing patient expectations. From at-home blood tests to body scans, patients want proof and prevention, not just prescriptions. Bob explains how this mindset connects directly to dry eye care and why meibography should be a standard part of every comprehensive exam. By showing patients clear, visual evidence of gland loss, doctors can build trust, improve conve...
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In this episode of Marketing for Doctors, host Bob Miglani and Justin from Hoot explore how the growing focus on longevity is changing patient expectations. From at-home blood tests to body scans, patients want proof and prevention, not just prescriptions. Bob explains how this mindset connects directly to dry eye care and why meibography should be a standard part of every comprehensive exam. By showing patients clear, visual evidence of gland loss, doctors can build trust, improve conve...
Patients Want to Follow You Not Your Practice: How to Build a Social Media Following to Grow Your Practice ft. Dr. Harbir Sian
Marketing for Doctors Podcast
42 minutes
1 year ago
Patients Want to Follow You Not Your Practice: How to Build a Social Media Following to Grow Your Practice ft. Dr. Harbir Sian
Welcome to the Marketing for Doctors podcast with host Bob Miglani. In this episode, Bob sits down with the legendary Dr. Harbir Sian, an optometrist and host of Canada's number one optometry podcast, 2020. Dr. Sian shares his journey of running three practices, including one of the early adopters of teleoptometry in Canada. Throughout the episode, Dr. Sian and Bob discuss the importance of marketing for doctors, the value of personal branding, and the impact of social media on building autho...
Marketing for Doctors Podcast
In this episode of Marketing for Doctors, host Bob Miglani and Justin from Hoot explore how the growing focus on longevity is changing patient expectations. From at-home blood tests to body scans, patients want proof and prevention, not just prescriptions. Bob explains how this mindset connects directly to dry eye care and why meibography should be a standard part of every comprehensive exam. By showing patients clear, visual evidence of gland loss, doctors can build trust, improve conve...
