In this episode of Marketing for Doctors, host Bob Miglani and Justin from Hoot explore how the growing focus on longevity is changing patient expectations. From at-home blood tests to body scans, patients want proof and prevention, not just prescriptions. Bob explains how this mindset connects directly to dry eye care and why meibography should be a standard part of every comprehensive exam. By showing patients clear, visual evidence of gland loss, doctors can build trust, improve conve...
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In this episode of Marketing for Doctors, host Bob Miglani and Justin from Hoot explore how the growing focus on longevity is changing patient expectations. From at-home blood tests to body scans, patients want proof and prevention, not just prescriptions. Bob explains how this mindset connects directly to dry eye care and why meibography should be a standard part of every comprehensive exam. By showing patients clear, visual evidence of gland loss, doctors can build trust, improve conve...
Be an Educator, Spend Zero on External Marketing and Grow ft. Dr. Kim Friedman
Marketing for Doctors Podcast
48 minutes
12 months ago
Be an Educator, Spend Zero on External Marketing and Grow ft. Dr. Kim Friedman
In Episode 15 of the Marketing for Doctors Podcast, host Bob Miglani welcomes Dr. Kim Friedman, an accomplished optometrist and vice president of education and scientific affairs at PRN Vision Group. Join us as Dr. Friedman shares her inspiring journey in the world of optometry, highlighting the importance of reinvention and specialization in practice. In this episode, you'll learn: How to successfully integrate a specialty, like dry eye management, into your practice while navigating the cha...
Marketing for Doctors Podcast
In this episode of Marketing for Doctors, host Bob Miglani and Justin from Hoot explore how the growing focus on longevity is changing patient expectations. From at-home blood tests to body scans, patients want proof and prevention, not just prescriptions. Bob explains how this mindset connects directly to dry eye care and why meibography should be a standard part of every comprehensive exam. By showing patients clear, visual evidence of gland loss, doctors can build trust, improve conve...
