In this episode of Marketing for Doctors, host Bob Miglani and Justin from Hoot explore how the growing focus on longevity is changing patient expectations. From at-home blood tests to body scans, patients want proof and prevention, not just prescriptions. Bob explains how this mindset connects directly to dry eye care and why meibography should be a standard part of every comprehensive exam. By showing patients clear, visual evidence of gland loss, doctors can build trust, improve conve...
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In this episode of Marketing for Doctors, host Bob Miglani and Justin from Hoot explore how the growing focus on longevity is changing patient expectations. From at-home blood tests to body scans, patients want proof and prevention, not just prescriptions. Bob explains how this mindset connects directly to dry eye care and why meibography should be a standard part of every comprehensive exam. By showing patients clear, visual evidence of gland loss, doctors can build trust, improve conve...
The Impact of Personal Branding in Doctor Marketing ft. Haana Javed
Marketing for Doctors Podcast
25 minutes
1 year ago
The Impact of Personal Branding in Doctor Marketing ft. Haana Javed
In this episode of the Marketing for Doctors podcast, host Bob Miglani brings in Sales Expert Haana Javed to delve into the world of doctor marketing, specifically focusing on optometrists. They discuss the transition from working hard to working smart in the medical field, emphasizing the importance of strategic marketing for doctors. From the challenges doctors face in balancing patient care and profitability to the effective marketing strategies optometrists can implement, this episode off...
Marketing for Doctors Podcast
In this episode of Marketing for Doctors, host Bob Miglani and Justin from Hoot explore how the growing focus on longevity is changing patient expectations. From at-home blood tests to body scans, patients want proof and prevention, not just prescriptions. Bob explains how this mindset connects directly to dry eye care and why meibography should be a standard part of every comprehensive exam. By showing patients clear, visual evidence of gland loss, doctors can build trust, improve conve...
